176 - OTC Hearing Aids: The 2% Conundrum. Key Insights and Implications of ASHA's Survey Findings with Dr. Janice Trent

176 - OTC Hearing Aids: The 2% Conundrum. Key Insights and Implications of ASHA's Survey Findings with Dr. Janice Trent

This week, host Andrew Bellavia sits down with Dr. Janice Trent, VP of Audiology Practice at the American Speech-Language Hearing Association (ASHA) to break down the findings of ASHA's survey on over-the-counter (OTC) hearing aids. They discuss the surprisingly low adoption rate, with only 2% of individuals interested in OTC hearing aids having purchased them in the past year. The conversation touches on various factors contributing to this trend, such as cost, lack of confidence in device effectiveness, and limited awareness among consumers. Dr. Trent also emphasizes the need for increased education and dispelling misconceptions about hearing aids.

Moreover, they discuss the changing landscape of hearing aid accessibility and how insurance benefits and lower-priced alternatives are altering the market dynamics. References: *OTC Hearing Aid Survey: https://www.asha.org/news/2023/over-the-counter-hearing-aids-otcs-1-year-later/ *ASHA OTC Toolkit: https://www.asha.org/aud/otc-hearing-aid-toolkit/

Be sure to subscribe to our YouTube channel for the latest episodes each week, and follow This Week in Hearing on LinkedIn and Twitter:

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312 - Inside Audien’s Atom X Hearing Aids: CEO Ishan Patel Talks Innovation and Accessibility

312 - Inside Audien’s Atom X Hearing Aids: CEO Ishan Patel Talks Innovation and Accessibility

With the Atom X, Audien introduces a new touchscreen-based hearing aid designed for simplicity and accessibility. Andy Bellavia speaks with Audien Hearing CEO Ishan Patel about the device’s key featur...

23 Okt 202536min

311 - Advocating for the Medicare Audiology Access Improvement Act | ADA Lobby Day 2025

311 - Advocating for the Medicare Audiology Access Improvement Act | ADA Lobby Day 2025

Audiologists took to Capitol Hill on Thursday, September 25, 2025, to advocate for better patient access to hearing and balance care as part of ADA Lobby Day in Washington, D.C.Held during the Academy...

20 Okt 20258min

310 - How ALEX Brings Hearing Aid Technology to Life for Patients and Clinicians

310 - How ALEX Brings Hearing Aid Technology to Life for Patients and Clinicians

How do you help people truly understand what modern hearing aids sound like?In this episode, Bob Traynor speaks with Rob Koch, Founder and CEO of AHead Simulations, to introduce ALEX (Audio Listening ...

15 Okt 202524min

309 - Rylee Foster and Trip Neil on Competing—and Leading—with Hearing Loss

309 - Rylee Foster and Trip Neil on Competing—and Leading—with Hearing Loss

Professional soccer players Rylee Foster and Trip Neil share their inspiring journeys of living—and thriving—with hearing loss, both on and off the field. Foster, a Phonak Ambassador and the first ath...

13 Okt 202537min

Live from the Audacity 2025 Conference - Nuance Audio Honored as 'Innovator of the Year'

Live from the Audacity 2025 Conference - Nuance Audio Honored as 'Innovator of the Year'

Live from the Academy of Doctors of Audiology conference, Andrew Bellavia catches up with John Luna of Nuance Audio, winner of the 2025 Hearing Technology Innovator Awards 'Innovator of the Year' titl...

3 Okt 20252min

308 - The Unexplained Hearing Concerns of Adults with Normal Audiograms

308 - The Unexplained Hearing Concerns of Adults with Normal Audiograms

What happens when people report real hearing difficulties, but their audiograms show “normal” results?In this episode, Brian Taylor speaks with Dr. Brittan Barker and Dr. Aryn Kamerer from Utah State ...

2 Okt 202533min

307 - Rock Guitarist Paul Gilbert Talks Hearing Loss, Hearing Aids & Staying Connected

307 - Rock Guitarist Paul Gilbert Talks Hearing Loss, Hearing Aids & Staying Connected

Rock guitar legend Paul Gilbert (Mr. Big, Racer X) joins host Shari Eberts to share his personal journey with hearing loss and how it has shaped his life, both on and off the stage. He opens up about ...

29 Sep 202532min

306 - A Day in the Life of an Audiology Practice Operations Manager

306 - A Day in the Life of an Audiology Practice Operations Manager

What does it really take to keep a private audiology practice running smoothly? In this episode, Operations Manager Carla Taghvaei of A&A Audiology in Scottsdale, Arizona, offers a behind-the-scenes l...

23 Sep 202556min

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