Sandy Fershee: How design thinking is transforming Ford
Design Better3 Aug 2021

Sandy Fershee: How design thinking is transforming Ford

Show notes: https://designbetterpodcast.com/p/sandy-fershee The most innovative electric car announced in 2021 was not a Tesla, but a Ford. The new Ford F-150 Lightning, a fully electric version of the best-selling vehicle in America for the past 30 years, is the culmination of thorough user research and fresh thinking on a familiar product. We were curious to learn how design and innovation are playing a role in Ford’s transformation, so we’re excited to bring Sandy Fershee, lab director at D-Ford Detroit, on to the show. Sandy talks about her role at D-Ford, and we also discuss the challenges of doing research and development in a large organization, how her team shares their design and innovation tools with the whole company, and how they approach design at the intersection of hardware and software. Bio Sandy Fershee leads a human-centered design team at At D-Ford Detroit, pushing the edge of Ford’s future strategies. They design new products, services, and ventures that customers love and drive business profitability. Prior to this role, Sandy was the global leader of Experience Design at Ford, transforming Ford’s ways of working through human-centered design and creating new possibilities for future customer and business value. Sandy was also Managing Director at the agency Punchcut, and Design Manager at Motorola. Learn more about your ad choices. Visit megaphone.fm/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(261)

Mack Paul: Co-author of Miracle Road on designing places where innovation happens

Mack Paul: Co-author of Miracle Road on designing places where innovation happens

In the mid-1950s, North Carolina was one of the poorest states in the country. Its economy ran on tobacco, furniture, and textiles — all three in decline — and its universities were turning out talent...

17 Sep 44min

Federico Casalegno: Samsung EVP and MIT Design Lab founder on what 20,000 years of human creativity means for design today

Federico Casalegno: Samsung EVP and MIT Design Lab founder on what 20,000 years of human creativity means for design today

When Samsung’s CEO asked Federico Casalegno to redesign the cameras on the company’s phones, Federico told him he was the wrong person for the job. He wasn’t an optical engineer. He didn’t understand ...

10 Sep 24min

Jonathan Adler returns: The minimalist inside the maximalist

Jonathan Adler returns: The minimalist inside the maximalist

Jonathan Adler was one of our favorite guests, so we’ve been angling to get him back ever since. He started as a potter and now designs furnishings and interiors that are decadent, but layered with me...

2 Sep 44min

Clay Parker Jones: author of "Hidden Patterns" on why your team isn't really a team

Clay Parker Jones: author of "Hidden Patterns" on why your team isn't really a team

We all know that there is something fractured about the workplace, that makes it inefficient, and at times inhumane. If only someone was thinking deeply about those problems, and how to address them… ...

28 Aug 23min

Angel Steger: Wealthfront's VP of Design on what architecture teaches you about software

Angel Steger: Wealthfront's VP of Design on what architecture teaches you about software

A few years ago, Dropbox redesigned its website and revenue dropped by thirty percent. It was an all-hands-on-deck moment: people working weekends, everyone hunting for a systemic failure. Visit our ...

21 Aug 52min

Ben Drury: Yoto co-founder on audio, imagination, and screen-free design

Ben Drury: Yoto co-founder on audio, imagination, and screen-free design

Like a lot of parents, Eli struggled over the years to get his kids more into reading and away from screens. He wasn’t necessarily on the search for a technological solution, but then an interesting d...

13 Aug 50min

Jeff Hammoud: Chief Design Officer of Rivian on constraints, color, and what separates designers from stylists

Jeff Hammoud: Chief Design Officer of Rivian on constraints, color, and what separates designers from stylists

This is a special bonus episode, an interview with Rivian’s Chief Design Officer, Jeff Hammoud. We’ve got all the audio here, but it’s worth heading over to our Youtube channel at dbtr.co/youtube to w...

5 Aug 46min

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Eric Ries: Lean Startup author on why good companies go bad, and why good design is critical to success

Fifteen years ago, Eric Ries handed a generation of founders a playbook. When Eli was in a Palo Alto-based startup accelerator in 2011, The Lean Startup felt like the only book anyone in that ecosyste...

22 Juli 34min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
24fragor
avanzapodden
uppgang-och-fall
badfluence
rss-inga-dumma-fragor-om-pengar
lastbilspodden
fill-or-kill
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
rss-wallnor-pm
rikatillsammans-om-privatekonomi-rikedom-i-livet
bilar-med-sladd
tabberaset
borsmorgon
kapitalet-en-podd-om-ekonomi