E331 - How to Offer Long-term Brand Management to Your Existing Clients as an Add-on Service (Allison Conway, Sealevel Agency)

E331 - How to Offer Long-term Brand Management to Your Existing Clients as an Add-on Service (Allison Conway, Sealevel Agency)

As agency owners we often stick to the major marketing offerings for our clients but don't dive into aspects such as Brand Management.

It's commonly a blind spot for clients as well. Yet, it's crucial to the health and growth of a company.

On this episode, we have Allison Conway, Founder & Creative Director of Sealevel Agency to talk about how to offer long-term brand management to your existing clients as an add-on service.

Allison is the founder and creative director of Sealevel Agency®, a brand management, marketing strategy, and design agency that helps its clients tell stories worth telling. She's been to over 40 countries, is a bestselling author, and recently completed the Camino de Santiago, a 500-mile pilgrimage across France and Spain. Allison believes business is simple: one person has a thing and another person needs the thing. In the meantime, we get to know each other by sharing the stories that make us human – and she loves helping her clients, and fellow agency owners, do exactly that. She loves making friends so find her on LinkedIn.

Today, Allison covers:
  • The importance of long-term brand management (3:26)
  • How brand perceptions are created subconsciously (5:21)
  • Where to start when creating a brand management strategy for clients (8:32)
  • Why brand management is a blind spot for most clients (13:51)
  • What makes up your brand's reputation (20:18)
  • 3 things to think about when offering brand management to clients (21:14)

You can find Allison at Sealevel Agency and on LinkedIn.

Find her mini-course here: https://sealevelagency.com/shop/courses

If you liked this episode, please leave us a review on Apple Podcasts!

Avsnitt(362)

E363 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

E363 - The 7 Universal Principles of Persuasion & Thinking Fast & Slow (David Aaronson, Digital Inbound)

Persuasion can have a huge impact on your sales.But how do you use persuasion without being sleazy or manipulative? Well, David Aaronson of Digital Inbound has the answer.As the owner of Digital Inbou...

19 Juli 202424min

E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

E362 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)

If you have an eCommerce business, are you marketing effectively?eCommerce marketing is a different animal than B2B marketing.So how do you know if you're doing it right?That's where Tifany Mazza, Fou...

12 Juli 202420min

E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

E361 - Maximizing Profits- Mastering Your Agency's P&L Structure and Key Performance Benchmarks (Garrett Mehrguth, Directive Consulting)

Are you a "profit first" agency?Well, maybe you shouldn't be...What if there was a better way to maximize your profits while putting other metrics first?On this episode, we have Garrett Mehrguth, Foun...

5 Juli 202424min

E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

E360 - How to Generate Leads With Your Podcast (Ryan Sullivan, Podcast Principles)

Have you been thinking about starting a podcast?Do you have a podcast and wonder how you can generate leads from it?Well wonder no more!On this episode of the IBO podcast, we have Ryan R. Sullivan, Fo...

28 Juni 202423min

E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

E359 - Living and LOVING Your Agency's Mission and Core Values (Emily Green, Grace Communications)

When was the last time you thought about your business' core values?Do you even have core values for your business?If not, you could be hurting your business!On this episode, we have Emily Green, CEO ...

21 Juni 202425min

E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

E358 - The Potential Impact of SMS Marketing for Agencies and Businesses (Shannon Panaro, SP Marketing)

Are you offering SMS Texting as a service yet?If not you may be missing out!There is huge potential in SMS for your clients and your agency.And Shannon Panaro, Owner of SP Marketing is on the IBO podc...

14 Juni 202421min

E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

E357 - Marketing Jargon & How Agencies Talk to Their Clients and Prospective Clients (Mark Whittaker, Whitmark Digital)

Are you being clear to your audience?Or are you using marketing jargon that only those in the industry can understand?On this episode, we have Mark Whittaker, Owner of Whitmark Digital who is chatting...

7 Juni 202423min

E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

E356 - Indoor Digital Billboards (Digital Wave Marketing Solutions, Austin Wolfe)

What if you could offer your clients a new and profitable way of advertising?Enter indoor digital billboards.Never heard of them?Well you're in luck because on this episode we have Austin Wolfe, Owner...

31 Maj 202423min

Populärt inom Business & ekonomi

framgangspodden
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
badfluence
avanzapodden
uppgang-och-fall
svd-tech-brief
bathina-en-podcast
fill-or-kill
lastbilspodden
rss-dagen-med-di
rss-kort-lang-analyspodden-fran-di
tabberaset
rss-inga-dumma-fragor-om-pengar
24fragor
kapitalet-en-podd-om-ekonomi
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon