The Future of AI in Marketing Automation

The Future of AI in Marketing Automation

How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is expected to grow in the coming years and the role automation plays in customer retention and growth.

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Avsnitt(32)

Caution and Innovation: AI in Modern MarTech Stacks

Caution and Innovation: AI in Modern MarTech Stacks

Hannah and Mike Maynard discuss how AI is reshaping MarTech. They examine HubSpot’s new MCP server, which gives AI agents direct CRM access for tasks like querying data, segmentation, and campaign cre...

2 Juni 23min

Navigating the AI Gold Rush: Insights on Marketing Automation in 2026

Navigating the AI Gold Rush: Insights on Marketing Automation in 2026

In the first Marketing Automation Moment episode of 2026, Hannah and Mike dive into whether marketing automation and AI truly save marketers time. They discuss insights from recent Act-On and Salesfor...

21 Jan 21min

The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot

The Next Phase of Marketing Automation: Lessons from Dreamforce and HubSpot

In this episode of the Marketing Automation Moment podcast, Hannah Kelly and Mike Maynard explore whether marketing automation as we know it is truly over. They break down Salesforce’s decision to cut...

23 Okt 202516min

Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce

Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce

In this episode of the Marketing Automation Moment podcast, Hannah and Mike dive into the latest trends in MarTech. They kick off with Act-On’s new Marketing Technology Insights report, unpacking why ...

26 Sep 202518min

The Real ROI of AI Agents, Quizzes & Strategic Thinking

The Real ROI of AI Agents, Quizzes & Strategic Thinking

In this episode of the Marketing Automation Moment podcast, hosts Mike and Hannah record from a professional studio in London, enjoying a change of scenery and face-to-face conversation. They dive int...

12 Aug 202512min

Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys

Why AI Falls Short on Strategy and What Marketers Miss About Customer Journeys

In this episode of the Marketing Automation Moment Podcast, Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan...

4 Juli 202511min

Salesforce Summer Updates, Partner Tools and AI Workarounds

Salesforce Summer Updates, Partner Tools and AI Workarounds

In this episode of the Marketing Automation Moment Podcast, Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report. They...

9 Juni 202515min

Navigating the Evolving Landscape of Marketing Automation Tools

Navigating the Evolving Landscape of Marketing Automation Tools

In this episode of the Marketing Automation Moment podcast, Hannah and Mike discuss exciting developments in the marketing automation space, including ActiveCampaign's partnership with Wix, and HubSpo...

13 Maj 202515min

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