Ep 37 How To Use Jobs To Be Done To Perfect Your Product’s Messaging (with Claire Suellentrop)

Ep 37 How To Use Jobs To Be Done To Perfect Your Product’s Messaging (with Claire Suellentrop)

When marketing a product, it’s common for founders to focus on the product itself with pitches like “Look at our cool features! We help you do X activity better!” Which can just get lost in the noise. Capturing your customer’s attention requires focusing on their ultimate motivation (“job to be done”), to transform her current situation into a preferred one. Claire Suellentrop loves getting inside customers' heads, uncovering what those customers really care about, and using these juicy details to create great marketing. She's currently the co-founder of two companies: Userlist.io (behavior-based email for SaaS products), and Forget The Funnel (SaaS marketing training). recorded live at Business of Software Conference UAS 2018 in Boston, Ma for more great talks, visit businessofsoftware.org/videos

Avsnitt(158)

Designing Organisational Culture

Designing Organisational Culture

Alexander Osterwalder on Designing Organisational Culture. Watch the talk here; http://businessofsoftware.org/2016/07/how-to-design-organisational-culture-alex-osterwalder-bos-usa-2015/

16 Mars 201851min

Your Company Should Be Your Best Product

Your Company Should Be Your Best Product

Jason Fried, CEO of Basecamp, talks about how they treat their company as a Product by iterating on it to fix 'bugs'. A peak behind the curtain to see how a well established SaaS company designs its employees' user experience. Watch the talk here: http://businessofsoftware.org/2017/08/build-customer-driven-product-team-jason-fried-basecamp-bos-usa-2016/

8 Mars 20181h 10min

How We Almost Messed Up Trello

How We Almost Messed Up Trello

In early 2017, Trello was acquired by Atlassian for the mammoth sum of $425 million. In 2016, Michael Pryor sat down with Paul Kenny at Business of Software Conference USA to discuss how they almost messed up Trello. Seems like they managed to do alright in the end...

1 Mars 201859min

The End Of Competitive Advantage

The End Of Competitive Advantage

In this week's episode, Thinkers50 nominee Professor Rita Gunther McGrath of Columbia Business School talks about the End of Competitive Advantage - how do you stay ahead in a rapidly moving, fast-paced business environment?

22 Feb 201853min

What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)

What Is Jobs To Be Done? (with Bob Moesta & Chris Spiek)

Bob Moesta & Chris Spiek demonstrate how to use JTBD practically in your business by conducting a live interview with a BoS attendee.

16 Feb 201858min

Interview with David Heinemeier Hansson

Interview with David Heinemeier Hansson

Joel Spolsky says: "Never rewrite your software from scratch". DHH says: "Rewrite your damn software". In this interview, he explains why.

9 Feb 201858min

Why A SaaS Pricing Consultancy Gives Away Free Software | Patrick Campbell | BoS USA 2016

Why A SaaS Pricing Consultancy Gives Away Free Software | Patrick Campbell | BoS USA 2016

Come to one of our events! bit.ly/1Q9gzjG

5 Maj 201751min

The Five Habits Of Highly Successful SaaS Companies | Tim Barker | BoS EU 2014

The Five Habits Of Highly Successful SaaS Companies | Tim Barker | BoS EU 2014

Come to one of our events! bit.ly/1Q9gzjG

5 Maj 20171h

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