(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
  • Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
  • Start by defining the problem your product or project solves and communicate it clearly to your target audience.
  • Narrow down your target audience to a specific group or persona to create more focused and effective content.
  • Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
  • Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters 00:00 Introduction and Background 01:19 Defining Content Marketing 03:14 Changes in Content Marketing 06:52 Challenges in Content Marketing 08:20 Determining the Type of Content 12:02 The Importance of Storytelling 14:22 The Order of Defining What, Why, Who, and How 18:04 Defining the Target Audience 20:53 Narrowing the Focus of the Audience 26:21 Starting Small and Expanding 31:51 Recap and Teaser for Next Episode

Snowpal Products:

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(Part 1/2): How important is Technology Stack?

(Part 1/2): How important is Technology Stack?

(Part 1/2): How important is Technology Stack when it comes to: - Learning - Job Satisfaction - Job Security - Career Growth #snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com.

16 Aug 20227min

(Part 2/2) What does it mean to do things at scale?

(Part 2/2) What does it mean to do things at scale?

(Part 2/2) What does it mean to do things at scale? If you are thinking this podcast is about (Performance &) Scalability, think again! #snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com.

24 Juli 20225min

(Part 1/2) What does it mean to do things at scale?

(Part 1/2) What does it mean to do things at scale?

(Part 1/2) What does it mean to do things at scale? If you are thinking this podcast is about (Performance &) Scalability, think again! #snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com.

24 Juli 20226min

(Part 2/2) Repo-level project management using GitHub Projects

(Part 2/2) Repo-level project management using GitHub Projects

(Part 2/2) A little bit about GitHub Projects. #snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com.

21 Juli 20228min

(Part 1/2) Repo-level project management using GitHub Projects

(Part 1/2) Repo-level project management using GitHub Projects

(Part 1/2) A little bit about GitHub Projects. #snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com.

21 Juli 202210min

(Part 2/2) GitHub Codespaces: What is it, and how can we use it?

(Part 2/2) GitHub Codespaces: What is it, and how can we use it?

(Part 2/2) A little bit about GitHub Codespaces. #snowpal #projectmanagement Keep it simple. Keep it on https://snowpal.com.

21 Juli 202218min

(Part 1/2) GitHub Codespaces: What is it, and how can we use it?

(Part 1/2) GitHub Codespaces: What is it, and how can we use it?

(Part 1/2) A little bit about GitHub Codespaces. #snowpal #projectmanagement Keep it simple. Keep it on https://snowpal.com.

21 Juli 202210min

Implement menus: How hard can it possibly be?

Implement menus: How hard can it possibly be?

Say someone asked you to implement a "tiny" feature on an iPhone Mail App.Here's the (first part of the) requirement as Business provided it (to the dev team):- User can swipe right to left and when they do, 2 menu options should appear.- When you click on one of them, it should allow you to forward the email and when you click the other, it should archive it.Sounds simple enough?It should be simple till you get to the "the devil is in the detail" part. So, before I implement it, here are some questions I would have as a developer:- Can the user only swipe from right to left, or can they do vice-versa? And if they did that, what should happen?- If the user starts swiping but doesn't complete the action till they dragged it all the way to the very left, what should happen?- If the user swiped & performed an action but realized they were on the wrong item so wanted to undo, will they be able to do it? And if so, how?- Can they perform bulk actions? If so, is that a mutually exclusive action agnostic to the individual swipe?- After they swipe on one of the emails, say if they swiped on another. Will the subsequent action need to reset the state so the first one is now un-swiped?- Do we need to support multiple email accounts where each of them is rendered as a separate category? And if we did that, what should happen when a user swipes on one of the emails in each of those sections? Will that result in a reset of all states (of all other sections)?- And there's a few more I can think of off the top of my head but you get the idea.So, now, let me ask again:How simple is the design and implementation now? Did you have a change of heart and will you need to adjust your story points?"How hard can it possibly be?" :)#snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com. And just so that you can keep it simple, we do everything in our capacity to remove all the complexities. Rome was not built in a day as they say, and Snowpal 2.0 certainly wasn't either. We have built it brick by brick for your pleasure. Or, should I say, "swipe by swipe"? :)

21 Juli 20227min

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