(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)
Software Development, Finance and AI24 Dec 2023

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
  • Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
  • Start by defining the problem your product or project solves and communicate it clearly to your target audience.
  • Narrow down your target audience to a specific group or persona to create more focused and effective content.
  • Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
  • Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters 00:00 Introduction and Background 01:19 Defining Content Marketing 03:14 Changes in Content Marketing 06:52 Challenges in Content Marketing 08:20 Determining the Type of Content 12:02 The Importance of Storytelling 14:22 The Order of Defining What, Why, Who, and How 18:04 Defining the Target Audience 20:53 Narrowing the Focus of the Audience 26:21 Starting Small and Expanding 31:51 Recap and Teaser for Next Episode

Snowpal Products:

Avsnitt(412)

Improve development productivity by managing your desktops better

Improve development productivity by managing your desktops better

...and why would the number of desktops and the arrangement of windows in each of those desktops make any difference to productivity? #projectmanagement Manage your projects on https://snowpal.com!

30 Juni 20216min

Job Satisfaction: What are some of the things that might help employee retention?

Job Satisfaction: What are some of the things that might help employee retention?

I'll explain this taking myself as an example. If I had to pick 3 things that are most important to me in a job, what might they be? Life changes, all the time. And so do we. But, I've noticed that what I've looked for in a job has rarely changed (at least, fundamentally) over the years. #projectmanagement Manage your projects on https://snowpal.com!

27 Juni 20214min

API Directory Structure (in an API Development Platform of your choice)

API Directory Structure (in an API Development Platform of your choice)

How you define your API Directory Structure will make a ton of difference to your API Development productivity. Our platform depends & runs on 100s of APIs and we tried a few different approaches before arriving at the current one that works best for us. Manage your projects on https://snowpal.com!

24 Juni 20213min

Software Certifications: AWS, Java, Database and more - How many do you have? How important are they?

Software Certifications: AWS, Java, Database and more - How many do you have? How important are they?

Let's talk about how many I have, and what I think about certifications in general. Manage your projects on https://snowpal.com!

23 Juni 20212min

Polyglot Technology Stack: Good or Bad for a small software startup?

Polyglot Technology Stack: Good or Bad for a small software startup?

If you think that's a leading question, think again! Let's discuss some of the pros and cons of a Polyglot Technology Stack. Manage projects on https://snowpal.com!

17 Juni 20216min

Are you designing APIs for Web App or Mobile App, or both?

Are you designing APIs for Web App or Mobile App, or both?

While you always want to design your APIs for multiple clients, it isn't always possible. What if you built it for a Web Client and need the same APIs for Mobile? Or vice-versa.   Manage your projects on https://snowpal.com!

16 Juni 20213min

Flutter Mobile App: SSL Performance Issue (including the fix)

Flutter Mobile App: SSL Performance Issue (including the fix)

We ran into a rather weird performance issue that took me several hours to get to the bottom of. I figured it would be worth sharing the specifics so it helps save you the hours I spent debugging and finding a fix. Manage projects on https://snowpal.com!

14 Juni 202110min

Hiring a developer: Do not stinge when it comes to hiring. A good engineer is always worth their price!

Hiring a developer: Do not stinge when it comes to hiring. A good engineer is always worth their price!

Good things cost money. Not everything expensive may be good, sure. But, I truly believe a good engineer is surely worth their price. Manage your projects on https://snowpal.com!

9 Juni 20215min

Populärt inom Teknik

uppgang-och-fall
elbilsveckan
market-makers
natets-morka-sida
rss-elektrikerpodden
skogsforum-podcast
rss-uppgang-och-fall
rss-laddstationen-med-elbilen-i-sverige
har-vi-akt-till-mars-an
bli-saker-podden
rss-upplyst-entreprenordirektor
hej-bruksbil
rss-veckans-ai
rss-badfluence
developers-mer-an-bara-kod
rss-fabriken-2
gubbar-som-tjotar-om-bilar
rss-digitala-influencer-podden
rss-powerboat-sverige-podcast
rss-pa-spaning-innovation