(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

(Part 1/2) Content Marketing for Founders - Fundamentals, Challenges, Distribution Strategies (feat. Dessire Ugarte)

In this conversation, Dessire Ugarte, a digital marketer, discusses the basics of content marketing and the challenges faced by startups in this field. She emphasizes the importance of defining the target audience and creating content that addresses their specific needs. Dessi also highlights the role of storytelling in content marketing and the need to start small and gradually expand the target audience. The conversation concludes with a teaser for the next episode, which will focus on distribution strategies in content marketing. Takeaways
  • Content marketing is a marketing approach that involves creating and distributing valuable content to attract and retain a specific audience.
  • Start by defining the problem your product or project solves and communicate it clearly to your target audience.
  • Narrow down your target audience to a specific group or persona to create more focused and effective content.
  • Storytelling plays a crucial role in content marketing, helping to engage and connect with your audience.
  • Start small and gradually expand your target audience as you gain more clarity and resources.
Chapters 00:00 Introduction and Background 01:19 Defining Content Marketing 03:14 Changes in Content Marketing 06:52 Challenges in Content Marketing 08:20 Determining the Type of Content 12:02 The Importance of Storytelling 14:22 The Order of Defining What, Why, Who, and How 18:04 Defining the Target Audience 20:53 Narrowing the Focus of the Audience 26:21 Starting Small and Expanding 31:51 Recap and Teaser for Next Episode

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(Feat. Special Guest!) Pros & Cons of Technology Choices (Part 2/3)

(Feat. Special Guest!) Pros & Cons of Technology Choices (Part 2/3)

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(Part 1/3) When you are building a new app, you are bound to assess a variety of options available to you. Some of these choices are going to stick around with you for a while so it is imperative to make the right choices (with the information available at that point).   Manage your projects on https://snowpal.com.

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Upgrade Dart version to 2.12.0 to leverage null safety

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Starting dart version 2.12.0, there is support for null safety. Added to type safety, this will make flutter even more compelling. Having said that, it will take some work for an existing app to get there.   Manage your projects on https://snowpal.com.

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Polyglot Programming can be loosely defined as a programming methodology where you pick the right language, library or framework that best suits the needs of the given problem (and in particular, not let your "current" stack drive that decision).   Manage your projects on https://snowpal.com.

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(Part 1/N) Upgrading to Flutter 2.0.x?

(Part 1/N) Upgrading to Flutter 2.0.x?

Every time I run "flutter upgrade", I tend to have my fingers crossed. The most recent upgrade to 2.0.x was quite a challenge. I'll share my experience (both problems and solutions) in a series of podcasts.   Manage your projects on https://snowpal.com.

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Asynchronous Processing: Don't keep your users waiting. Accept request, process later.

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Is there ever a good reason to do something synchronously when there is a way for you to do it asynchronously? Let's take a look at how we can implement asynchronous services using RabbitMQ.   Manage your projects on https://snowpal.com.

5 Mars 20219min

Do you get anxious about LIVE Coding Interviews? Don't be.

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It is quite natural to get anxious when you know people are going to be judging you. After all, isn't that one of the primary purposes of an interview? I may have a few tips to help you be at ease.   Manage your projects on https://snowpal.com.

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User Experience (UX) is not just the designer's responsibility

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How many times have we used an app (on the web or mobile) and thought to ourselves, "Why in the world would someone have designed it this way?". That's plenty of times for me and here I talk about one of those experiences.   Manage your projects on https://snowpal.com.

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