(Part 1/2) FullStory Digital Analytics: Getting Insights into Customer's Experience of your Products

(Part 1/2) FullStory Digital Analytics: Getting Insights into Customer's Experience of your Products

This podcast episode explores digital analytics tools, with a focus on FullStory. The host provides an overview of digital analytics and its importance in understanding user behavior and improving online marketing strategies. The features and configuration of FullStory are discussed, including the ability to analyze user activity, track frustrated sessions and rage clicks, and use UTM campaigns for tracking. The episode also touches on the use of DataDog for digital analytics and highlights the various aspects that can be analyzed, such as session length, user behavior, and conversion rates. The episode concludes with the importance of using digital analytics to improve business performance.

Takeaways

  • Digital analytics tools help gather, analyze, and interpret data from digital sources to understand user behavior and improve online marketing strategies.
  • FullStory is a digital analytics tool that provides detailed insights into customer behavior, allowing for optimization of webpages, marketing campaigns, and online initiatives.
  • Features of FullStory include analyzing user activity, tracking frustrated sessions and rage clicks, and using UTM campaigns for tracking.
  • Session length and active time are important metrics to consider for user engagement and scalability.
  • Frustrated sessions and rage clicks can provide insights into user experience issues and areas for improvement.
  • UTM campaigns and sources can be used to track and analyze the performance of digital marketing campaigns.
  • DataDog is another tool that can be used for digital analytics and offers features for monitoring and observability.
  • Digital analytics can be customized to analyze different aspects such as user behavior, page performance, and conversion rates.
  • Using digital analytics can help businesses improve their online presence, understand user needs, and make data-driven decisions for growth and optimization.

Chapters

00:00 Introduction and Context

01:27 Overview of Digital Analytics Tools

03:49 Exploring FullStory

07:14 Configuring FullStory

09:40 Analyzing User Activity in FullStory

13:13 Additional Features of FullStory

19:00 Importance of Session Length and Active Time

20:04 Optimizing User Experience and Scalability

21:45 Frustrated Sessions and Rage Clicks

22:33 Understanding Frustrated Sessions and Rage Clicks

23:37 UTM Campaigns and Sources

26:34 Using UTM Codes for Tracking

28:38 Customizing Analysis Parameters

29:42 Exploring DataDog for Digital Analytics

31:56 Analyzing Different Aspects of Digital Analytics

38:00 Using Digital Analytics to Improve Business

39:16 Conclusion

Snowpal Products

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(Part 1/2): How important is Technology Stack?

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(Part 1/2) What does it mean to do things at scale? If you are thinking this podcast is about (Performance &) Scalability, think again! #snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com.

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(Part 1/2) A little bit about GitHub Projects. #snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com.

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(Part 2/2) A little bit about GitHub Codespaces. #snowpal #projectmanagement Keep it simple. Keep it on https://snowpal.com.

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(Part 1/2) A little bit about GitHub Codespaces. #snowpal #projectmanagement Keep it simple. Keep it on https://snowpal.com.

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Implement menus: How hard can it possibly be?

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Say someone asked you to implement a "tiny" feature on an iPhone Mail App.Here's the (first part of the) requirement as Business provided it (to the dev team):- User can swipe right to left and when they do, 2 menu options should appear.- When you click on one of them, it should allow you to forward the email and when you click the other, it should archive it.Sounds simple enough?It should be simple till you get to the "the devil is in the detail" part. So, before I implement it, here are some questions I would have as a developer:- Can the user only swipe from right to left, or can they do vice-versa? And if they did that, what should happen?- If the user starts swiping but doesn't complete the action till they dragged it all the way to the very left, what should happen?- If the user swiped & performed an action but realized they were on the wrong item so wanted to undo, will they be able to do it? And if so, how?- Can they perform bulk actions? If so, is that a mutually exclusive action agnostic to the individual swipe?- After they swipe on one of the emails, say if they swiped on another. Will the subsequent action need to reset the state so the first one is now un-swiped?- Do we need to support multiple email accounts where each of them is rendered as a separate category? And if we did that, what should happen when a user swipes on one of the emails in each of those sections? Will that result in a reset of all states (of all other sections)?- And there's a few more I can think of off the top of my head but you get the idea.So, now, let me ask again:How simple is the design and implementation now? Did you have a change of heart and will you need to adjust your story points?"How hard can it possibly be?" :)#snowpal #projectmanagementKeep it simple. Keep it on https://snowpal.com. And just so that you can keep it simple, we do everything in our capacity to remove all the complexities. Rome was not built in a day as they say, and Snowpal 2.0 certainly wasn't either. We have built it brick by brick for your pleasure. Or, should I say, "swipe by swipe"? :)

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