Oura’s Doug Sweeny on turning data into daily wellness
Oura may be best known for its sleek smart ring, but its bigger ambition is changing how people think about health. In this episode of The Big Impression, CMO Doug Sweeny joins hosts Damian Fowler and...
29 Apr 28min
Land O’Lakes’ Heather Malenshek on reshaping rural America’s story
Land O’Lakes may be best known for dairy, but its latest effort has little to do with selling butter. In this episode of The Big Impression, CMO Heather Malenshek joins hosts Damian Fowler and Ilyse L...
22 Apr 26min
Stanley Steemer’s Andrew Schneider on owning the spring clean
Stanley Steemer is one of those brands people recognize instantly — if not by name, then by that jingle. But recognition isn’t the same as relevance. In a world of robot vacuums, DIY hacks and endless...
15 Apr 25min
Introducing The Big Impression Podcast
Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover insights and inspiration from leaders at the world's most influential brands. New episodes drop every Wednesday on all podcasting platfo...
24 Feb 30s
Pedigree’s Natalia Ball on turning an underdog into a Titanium Lion
Natalia Ball, global chief growth officer at Mars Pet Nutrition joins The Big Impression podcast to talk about how Pedigree transformed a local Brazilian insight into a global business story. She also...
18 Feb 26min
Diadora’s Antonio Gnocchini on the power of discovery
Heritage sports brands may be tempted to rely on their history to appeal to a new generation that wasn’t there to see it. But in the fast-moving digital attention economy, that’s a mistake, says Anton...
22 Jan 29min
Dish Media’s Liam Kristinnsson on how linear and programmatic TV are converging
As Dish Media’s new head of programmatic partnerships, Kristinnsson is helping turn advanced TV into a single, addressable marketplace. Episode TranscriptPlease note, this transcript may contain min...
14 Jan 27min
Former Lyft brand leader Jessica Bryndza on humanizing mobility in the age of AI
Editor’s note: This episode of The Big Impression was recorded prior to Jessica Bryndza’s departure from Lyft.For years, ride-hailing has been optimized for speed, price and efficiency. Jessica Bryndz...
7 Jan 26min
