127 - Quantity Leads to Quality — with Herbert Lui

Chris's cousin, Chau Nguyen, was one of the first guests ever on this podcast. Now he's back, nearly a decade later, with a different kind of company. After exiting Campus Special for $20 million and ...

15 Juli 21min

Most creatives wait until the very end of a sales conversation to bring up price. By that point, they've been half-present the whole time, one ear on the client and the other on the clock, trying to f...

8 Juli 7min

What happens when two people who've both manifested real results sit down to compare notes? Chris and Jodie Cook dig into the mechanics of manifestation; not as a spiritual exercise, but as a practica...

1 Juli 15min

In this episode Chris breaks down one of the most studied sales moments in sports history: how Nike's Sonny Vaccaro walked into a room as the clear underdog and walked out with Michael Jordan's signat...

24 Juni 16min

Matt Lakajev is back. His first appearance on The Futur was a hit, and this time he brings a complete framework for one of the most common creative business problems: niching down. Not the vague "pick...

17 Juni 34min

Chris Do and Jule Kim sit down to talk about the one question most people avoid asking themselves: what are you actually supposed to be doing with your life? Jule is a coach who has spent years watchi...

10 Juni 27min

Most experts are invisible. They've put in the work, they know their field cold, and nobody has heard of them. Matthew Byrd built his authority from an entry-level position in land surveying to foundi...

3 Juni 32min

Chris Do identifies the invisible distance between who a creator is and who they present to the world, a phenomenon he calls the authenticity gap. He explains that performing for acceptance rather tha...

27 Maj 15min