Olipop: Ben Goodwin

Olipop: Ben Goodwin

When Ben Goodwin was growing up, the concept of healthy soda seemed as oxymoronic as jumbo shrimp. But for Ben, that presented an irresistible challenge: to create a beverage that evoked the colas and root beers of his youth, but was low in sugar and good for the gut. After years of painstaking effort and one failed brand, Ben and his partner launched Olipop in 2018. Made with fiber and prebiotics and sweetened with Stevia, it joined the growing ranks of “functional sodas,” launching first in natural food stores and spreading quickly to the big chains. This year, the brand is expected to do nearly $500 million in sales, and, as younger consumers drift away from legacy soda, Ben says Olipop will only get bigger.


This episode was produced by Sam Paulson with music composed by Ramtin Arablouei and Sam Paulson. It was edited by Neva Grant with research by Katherine Sypher. Our engineers were Robert Rodriguez and Kwesi Lee.


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Live Episode! Reddit: Alexis Ohanian & Steve Huffman

Live Episode! Reddit: Alexis Ohanian & Steve Huffman

With $12,000 and a mascot named Snoo, two former college roommates designed a web site they hoped would become "the front page of the Internet." Today, despite growing pains, personal issues and persistent trolls, Reddit has over 300 million monthly users and is valued at 1.8 billion dollars. Recorded live in San Francisco. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Aug 201752min

Airbnb: Joe Gebbia (2017)

Airbnb: Joe Gebbia (2017)

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Airbnb. A chance encounter with a stranger gave Joe Gebbia an idea to help pay his rent. That idea grew into a company that now has more rooms than the biggest hotel chain in the world. PLUS in our postscript "How You Built That," we check back with Michael Vennitti of TP Foam, a company that came up with a way to squelch the smell of trash. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

28 Aug 201742min

Edible Arrangements: Tariq Farid

Edible Arrangements: Tariq Farid

When Tariq Farid was 12, he emigrated from Pakistan to the U.S. – and quickly found a job at a local flower shop. Eventually he opened his own shop, which eventually led to the crazy idea to make flower bouquets out of fruit. Edible Arrangements has now bloomed into a franchise of nearly 1300 locations with an annual revenue of $600 million. PLUS in our postscript "How You Built That," how the Seattle-based clothing company, Five12, is making athletic wear out of used coffee grounds. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

21 Aug 201747min

Radio One: Cathy Hughes (2017)

Radio One: Cathy Hughes (2017)

We're hard at work planning our upcoming live show, so we bring you this favorite from the last year: Radio One. As a kid, Cathy Hughes practiced her DJ routine while her siblings banged on the bathroom door. As an adult, she founded Radio One—now Urban One—the country's largest African-American owned broadcasting company. PLUS in our postscript "How You Built That," we check back with Mike Butera, whose digital Instrument One raised a million dollars on Kickstarter. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

14 Aug 201736min

Rent The Runway: Jenn Hyman

Rent The Runway: Jenn Hyman

Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million women and has an annual revenue of $100 million. PLUS in our postscript "How You Built That," how Dustin Hogard and his business partner designed a survival belt that's full of tiny gadgets and thin enough to wear every day. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

7 Aug 201754min

Kickstarter: Perry Chen

Kickstarter: Perry Chen

In the early 2000s, Perry Chen was trying to put on a concert in New Orleans when he thought, what if fans could fund this in advance? His idea didn't work at the time, but he and his co-founders spent the next eight years refining the concept of crowd-funding creative projects. Today Kickstarter has funded over 125,000 projects worldwide. PLUS in our postscript "How You Built That," how Kristel Gordon invented a solution for easily stuffing a duvet into its cover – it's called Duvaid. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

31 Juli 201741min

Live Episode! BuzzFeed: Jonah Peretti

Live Episode! BuzzFeed: Jonah Peretti

In 2001, when most of us had no idea what it meant to "go viral," Jonah Peretti shared an email prank among his friends — and saw it spread to millions. That began his fascination with how information spreads, and set him on the path to launch two of the most powerful media organizations of the Internet age: The Huffington Post and BuzzFeed. Recorded live in New York City.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

27 Juli 201748min

Samuel Adams: Jim Koch (2017)

Samuel Adams: Jim Koch (2017)

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Samuel Adams. In 1984, Jim Koch felt suffocated by his cushy but boring corporate job. So he left, dusted off an old family beer recipe, started Sam Adams, and helped kickstart the craft beer movement in America. PLUS in our postscript "How You Built That," we check back with Kaitlin Mogental who is making packaged snacks out of the leftover fruit and veggie pulp from LA juice bars. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Juli 201736min

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