Bryan Yasko, president, Johannes Leonardo
It's been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of ne...
21 Mars 201923min
Marketer's Brief
Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...
19 Mars 201930min
Sebastian Tomich, global head of advertising, New York Times
In a digital media landscape littered with layoffs, mergers, acquisitions and bankruptcy, the New York Times remains a bright spot. Last week, the Times reported adding more than a quarter million new...
14 Mars 201943min
Marketer's Brief
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a co...
12 Mars 201927min
Ryan Ford, Chief Creative Officer and EVP, Cashmere
The brand wizards behind Snoop Dogg's career, Cashmere has done work on "Black Panther," "Get Out," "Atlanta" and more. Beyond entertainment, it also counts as clients BMW, Jack in the Box, Adidas, an...
7 Mars 201943min
Marketer's Brief
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...
4 Mars 201924min
Ben Lerer, CEO, Group Nine Media
Group Nine Media was formed in 2016 with a $100 million investment from Discovery and today rolls up four media brands: Thrillist, NowThis, the Dodo and Seeker. The rationale for consolidation, accord...
28 Feb 201951min
Bob Pittman, CEO, iHeartMedia
If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, ...
21 Feb 201943min
