David Droga, founder & creative chairman, Droga5
Ad Age Insider8 Aug 2019

David Droga, founder & creative chairman, Droga5

The industry's collective mind was blown when David Droga announced in April that his namesake agency, Droga5, would be acquired by Accenture Interactive. The consultants are coming for the creatives, the narrative went. Not so fast, says Droga. Here, he discusses the three-year journey toward acquisition—and what comes next.

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