Marketer's Brief
Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...
4 Mars 201924min
Ben Lerer, CEO, Group Nine Media
Group Nine Media was formed in 2016 with a $100 million investment from Discovery and today rolls up four media brands: Thrillist, NowThis, the Dodo and Seeker. The rationale for consolidation, accord...
28 Feb 201951min
Bob Pittman, CEO, iHeartMedia
If you wrote iHeartMedia off as DOA last year, you may have made the call too soon. Last month the radio giant gained court approval for a plan that would allow it to emerge from bankruptcy. Its CEO, ...
21 Feb 201943min
Tim Cadogan, CEO, OpenX
Independent ad exchange OpenX raised eyebrows in the programmatic realm last month when it announced a five-year agreement totaling more than $110 million with Google to use its cloud computing servic...
14 Feb 201938min
Marla Kaplowitz, president and CEO, 4A's
In a time where there is no shortage of gloom and doom in the agency landscape, the job falls to Marla Kaplowitz to be its biggest booster. Kaplowitz joins this episode of Ad Lib to field questions ab...
7 Feb 201931min
Laura Hutfless, FlyteVu Agency
With its first Super Bowl ad, Bumble set out to empower women both in front of and behind the camera. On this special Super Bowl edition of the Ad Lib podcast, Laura Hutfless, partner at FlyteVu Agenc...
31 Jan 201928min
Azania Andrews, Michelob Ultra
Michelob Ultra will air two commercials in Super Bowl LIII – one featuring robots and the other making a direct appeal to female football viewers. Azania Andrews, VP marketing, at the Anheuser-Busch b...
29 Jan 201930min
Erika Nardini, CEO, Barstool Sports
A publisher of podcasts, radio shows and online articles about sports and sports culture, Barstool Sports has a robust commerce and pay-per-view events business to feed its rabidly dedicated fanbase, ...
24 Jan 201940min
