Ray Subers on Polling Moviegoers

Ray Subers on Polling Moviegoers

On this episode of The Bulwark Goes to Hollywood, Sonny talks to Ray Subers, a vice president at NRG, which has helped Hollywood studios with polling about movies for decades. Currently, NRG’s most interesting and informative efforts have to do with polling audiences on their comfort levels with going back to theaters during the age of COVID and its variants. How are audiences feeling right now as case numbers surge? How nervous is Hollywood? Also: If you’ve ever wondered how movie studios figure out the “tracking” numbers—that is, the awareness levels for upcoming movies—that help them decide on release dates and advertising strategies, Ray’s the guy to listen to. It’s a fascinating science with stakes that involve tens of millions of dollars every single week.

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Avsnitt(292)

How the Screen Has Changed Us

How the Screen Has Changed Us

On this week’s episode, I’m rejoined by renowned critic and film historian David Thomson to discuss his new book, A Sudden Flicker of Light: A Revisionist History of Movies. It’s a bracing tome, given...

10 Juli 44min

Comcast and NBC Universal Are Breaking Up: What Does That Mean?

Comcast and NBC Universal Are Breaking Up: What Does That Mean?

This week I’m joined by CNN’s media analyst Brian Stelter to discuss the big news of the week, Comcast’s decision to spin NBC Universal off into a separate company. What will happen to the broadcast n...

3 Juli 31min

The Increasing Entanglements of Hollywood and AI

The Increasing Entanglements of Hollywood and AI

On this week’s episode, I’m joined by Ben Fritz of the Wall Street Journal to discuss his exclusive on the partnership between Google and A24 and what it portends for the rest of the studios who are e...

26 Juni 37min

The Mount Rushmore of TV

The Mount Rushmore of TV

On this week’s episode, I’m rejoined by my first guest, the great Richard Rushfield, to talk all things TV. What’s the deal with Fox buying Roku? What does the post-peak-TV era look like? And, perhaps...

19 Juni 44min

The Wild West of 1980s Movie Financing

The Wild West of 1980s Movie Financing

I’m joined by Peter M. Hoffman this week to discuss his new memoir, Karmic Winds, about his time in Hollywood as the tax lawyer who could figure out how to get movies financed and get people paid. Fan...

12 Juni 40min

Bringing 'Day of the Dead' Back to Life

Bringing 'Day of the Dead' Back to Life

I’m super-excited about this week’s episode, as I’m getting to talk about one of my favorite zombie movies (Day of the Dead) with one of the creators of that film (John Harrison, the first assistant d...

5 Juni 58min

Three Movies to Prep For Our Viral Apocalypse

Three Movies to Prep For Our Viral Apocalypse

Just as a heads up: This episode was posted on the Takes feed over the weekend, but I wanted to make sure and share it with y’all because a.) it was a lot of fun and b.) I did a weirdly large amount o...

29 Maj 47min

Turning Sex and Dragons Into Streaming Money

Turning Sex and Dragons Into Streaming Money

On this week’s episode, I’m rejoined by Julia Alexander to discuss her latest piece for Puck on why romantasy—the subgenre of fine literature dedicated to dragons and sex—has had a hard time gaining a...

22 Maj 50min

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