Mo 4/10 - Tax Prep Wars | AI Impacts Affiliate Marketing | Pixel Data And Who's Tracking What

In this episode of the Ad Nerds podcast, host Spanky Moskowitz covers several stories related to advertising and marketing. H&R Block has released a series of ads taking a swipe at TurboTax's "Don't Do Your Taxes" campaign, urging people to do their taxes instead. Domino's Pizza has launched a new service that allows customers to order using Apple CarPlay, turning their cars into ordering devices. AI-enabled search engines may impact affiliate marketing, but publishers who adapt to new SEO techniques and invest in other channels like newsletters and text messages can still succeed. Slutty Vegan is searching for its first-ever agency of record, looking for an agency with expertise in digital marketing, social media, and content generation. Lastly, the US government is keeping a close eye on the use of pixel tracking by companies, with the Federal Trade Commission taking enforcement action against companies sharing health data with third parties for advertising purposes. It's important for companies to check their pixels and know what happens when data leaves their site or app to stay compliant with regulations.

Key moments:

• H&R Block takes a swipe at TurboTax's campaign (1:15) https://www.adweek.com/brand-marketing/hr-block-turbotax-do-your-taxes/
• Domino's Pizza launches new service that turns cars into ordering devices via Apple Carplay (3:26) https://adage.com/article/marketing-news-strategy/dominos-new-apple-carplay-integration-continues-push-easy-ordering/2485801
• AI will impact affiliate marketing (5:18) https://www.adweek.com/media/how-ai-enabled-search-will-affect-publishers-affiliate-businesses/

• Slutty Vegan is searching for its first-ever agency of record (8:58) https://adage.com/article/marketing-news-strategy/slutty-vegan-seeks-its-first-agency-record/2486111
• The US government is keeping a close eye on the use of pixel-based tracking by companies (12:39) https://www.adexchanger.com/data-privacy-roundup/the-government-is-tracking-your-tracking-pixels-and-you-should-be-too/