Mo 5/8 - Nick Rebrands What You Can Learn From It | The Gecko Gets A Frenemy | Meta Still Silent

In this episode, Spanky discusses Nickelodeon's rebranding efforts and the importance of evaluating a brand's core identity when considering a rebrand. He also talks about Geico's new campaign featuring actor/comedian Will Arnett and the use of partnerships and storytelling in effective advertising campaigns. Finally, Spanky discusses Meta's ongoing issues with ad delivery and the challenges faced by smaller businesses seeking refunds.

Key moments:

• Nickelodeon's rebranding efforts (1:03)
• Geico's new campaign featuring Will Arnett (5:07)
• Tips for small businesses to create effective ad campaigns (11:27)
• The ongoing issue of advertisers' drained bank accounts on the Meta ad platform (15:15)

Links:

• Nickelodeon unveils new look for the first time in 14 years - https://www.adweek.com/brand-marketing/nickelodeon-unveils-new-look-for-first-time-in-14-years/
• Geico’s Gecko Gets a Frenemy in Will Arnett - https://www.adweek.com/brand-marketing/geicos-gecko-gets-a-frenemy-in-will-arnett/
• How Meta Has (Or Hasn’t) Responded To A Major Account Overspend Error, Two Weeks Later - https://www.adexchanger.com/ad-exchange-news/how-meta-has-or-hasnt-responded-to-a-major-account-overspend-error-two-weeks-later/
• Ad Zombies - https://www.adzombies.com/