The psychology of why people buy with Melina Palmer - Episode 96

Why do we buy things? Is pricing always a deciding factor?

Does how we phrase something or the colours we use on our website buttons matter?

In this week’s episode, I interview Melina Palmer, who hosts The Brainy Business podcast. Melina has a Master’s Degree in Behavioural Economics and helps businesses to understand why people buy and how the brain makes decisions. Through her workshops, talks, and online courses, Melina teaches people how, by making small tweaks to your messaging, pricing, and products, you can increase leads and conversions.

In this episode, Melina shares some of the key concepts of behavioural economics that she also unpicks and explains in her own podcast show – things like ‘framing’ or ‘nudging’. And to celebrate the launch of her first online course, Melina has kindly shared not one but two exclusive discount codes with the listeners of The Social Bee podcast and is giving us access to her first course module (all about mindset) for FREE! Just scroll down to find the relevant info and enjoy this episode. I hope you’ll find it as fascinating as I did!

You will learn…

1. Why the way you say something is so much more important than what you’re trying to communicate (and how knowing this can help you make more sales in your business).
2. How the subconscious brain works (and what it’s driven by), and why it’s responsible for making 99% of all decisions.
3. Why ‘familiarity’ is important and why you should think about different ways to say the same thing to your audience to help them take it in and accept it.

More about Melina

Melina’s podcast – The Brainy Business. In our interview, Melina specifically mentioned episode 61- Color Theory, where she talks about how Google tried several shades of blue for their buying buttons. Check it out!

Melina’s website – The Brainy Business.

Melina on LinkedIn, Twitter, Facebook, and Instagram.

Melina is also launching her first online course on Pricing, which includes a live workshop on Zoom. The course starts on September, 9th 2019, and she’s kindly offered the listeners of The Social Bee podcast the following discount codes:

• Use code BEE100OFF to get $100 off the online course PLUS workshop – buy here.
• Use code BEE50OFF to get $50 off the online course – buy here.

You can also access the first module (on mindset) of Melina’s Pricing course for FREE – just click here to access it.

Podcast episodes mentioned in this episode

Episode 73 – Selling through relationships with Nikki Rausch.

Want to work with me?

Join The Social Bee Academy!

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If you’re in Northern Ireland, I also run regular workshops to help you use social media for your business, so keep an eye out on Eventbrite for any upcoming workshops you may be interested in.

My one-to-one strategy session on LinkedIn

If you’d like more help on your LinkedIn strategy, you can work with me on a one-to-one strategy session.

LinkedIn 4-week coaching programme (September 2019)

Want to become a thought leader on LinkedIn, raise your profile, make connections, and build your business? Then join my 4-week group coaching progamme in September. To apply and reserve your space, email me at louise@socialbeeni.com.

The Social Media Bootcamp – Content Marketing for Business. 17th October 2019, Belfast

Following the success of our first Social Media Bootcamp in May 2019 at the iconic Titanic hotel in Belfast, my friend and colleague Ashleigh Watson of Copper Square Communications and I are proud to announce that tickets for our second bootcamp-style conference are now on sale. The second Social Media Bootcamp is all about Content Marketing for Business and is taking place on Thursday, 17th October 2019 in Belfast.

Here are some of our amazing speakers – go and check them out!

Erin Thomas Wong, founder of Making Mumpreneurs.

Alex Curtis, founder of The Lead Engine.

Ian Anderson Gray, who was my guest on episode 91.

More about me.

If you enjoy the show, I’d be very grateful if you could share it with at least another person and leave me a review on iTunes. And if you haven’t subscribed yet, why not?

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And if you want to find out more about how you can work with me or what events I am running in the future, head over to my website or email me at louise@socialbeeni.com.

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If you enjoyed this episode, let us know!