Redefining the Farmer: Marketing, Sustainability, and the Future of Food with Ali Cox

Redefining the Farmer: Marketing, Sustainability, and the Future of Food with Ali Cox

In this engaging episode of the Regenerative by Design Podcast, host Joni welcomes Ali Cox, founder of Noble West, to discuss the evolving landscape of agriculture and food systems. Ali, a fifth-generation farmer and marketing expert, shares her unique perspective on how farmers are transforming from traditional roles into modern CEOs who are not only responsible for food production but also for driving sustainability and climate-conscious practices.

Key Topics Discussed:

  • The Evolving Narrative of Agriculture: Joni and Ali discuss the need to shift the public perception of farmers from mere laborers to sophisticated CEOs and climate-conscious business leaders. They highlight how this new narrative is essential in promoting a more sustainable and regenerative food system.
  • From Agriculture to Food System: Ali emphasizes the importance of focusing on the food system rather than just agriculture. She explains how this broader perspective can help consumers make more informed and value-based decisions about the food they purchase and consume.
  • Challenges in Marketing Sustainable Food: The conversation dives into the difficulties of marketing sustainable and regenerative agricultural practices. Ali and Joni explore how storytelling, creative campaigns, and influencer partnerships are crucial in bridging the gap between farmers and consumers.
  • The Role of Influencers and Micro-Influencers: They explore how both celebrity and micro-influencers can play a significant role in educating the public about sustainable food choices. Ali shares insights into the power of decentralized marketing and how it can make impactful changes at the consumer level.
  • Consumer Insights and Agricultural Practices: Ali discusses how Noble West leverages consumer insights to help farmers pivot their practices and align with market demands. She highlights the importance of transparency and communication between growers, packers, shippers, and retailers.
  • Future of Regenerative Agriculture: Joni and Ali talk about the future of regenerative agriculture and the critical role of storytelling in educating consumers and influencing their food choices. They also discuss the potential for new business models that prioritize sustainability and high-quality food production.

Key Takeaways:

  • Farmers are becoming the heroes of a new narrative that focuses on quality, sustainability, and climate resilience.
  • Effective storytelling and marketing are vital in promoting regenerative agriculture and helping consumers make better food choices.
  • There is a growing need for collaboration between marketing professionals, farmers, and brands to drive the shift towards more sustainable food systems.

Connect with Ali Cox:

Listener Call to Action:

If you enjoyed this episode, please share it with your network and help us spread the word about the importance of regenerative agriculture and sustainable food systems. Don't forget to subscribe to the Regenerative by Design Podcast for more inspiring conversations!


Regenerative by design is hosted by Snacktivist. Snacktivist creates baking mixes and finished products that are allergy-friendly, soil, water, and carbon-focused, all while radically impacting human nutrition by transforming staple foods into something more than just empty calories. Visit snacktivistfoods.com to learn more.

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Food System Security, a discussion with John Roulac

Food System Security, a discussion with John Roulac

John is the founder of Nutiva, named one of Inc Magazine’s fastest growing companies in America, is dedicated to nourishing people and planet.Joni and John talk about how John took an interest in regenerative agriculture and how the movie Kiss The Ground came about.Kiss The Ground - Movie information link kissthegroundmovie.comJohn shares his views on how some of the biggest proponents of environmental stewardship and policy have failed.Joni & John talk about Great Plains regeneration and American Agricultural shift and methods he suggests for soil regeneration.  He shares his thoughts on reasons why implementation of healthier techniques are not embraced in the industry.John shares his idea for a call to action to help make a difference.Sardines, Birds, and Bugs and how they are reference points for the status of the environment.To learn more about John and his efforts, please visit:johnroulac.com, climatecollaborative.com/john_roulac, or linkedin.com/in/johnroulac/.

28 Juli 202259min

Regenerative Agriculture, Soil Health, and the Great Plains-A Discussion with Jessica Gnad

Regenerative Agriculture, Soil Health, and the Great Plains-A Discussion with Jessica Gnad

In today’s episode Joni talks with Jessica Grad from Great Plains Regeneration.  Jessica’s company has developed an ongoing education program for farmers and ranchers to incorporate regenerative agriculture techniques.  Her projects also include watershed regeneration and regional marketplace development.Jessica shared how the regenerative agriculture practices varies based on geographical location, but the ultimate outcome serves for a more healthy watershed and better tasting food.  She highlights the importance and benefit by getting down to the soil health level of farming.  In addition to healthier soil, Jessica highlights how farmers can improve their ROI through regenerative agriculture.Jessica and Joni also talk about how areas that struggle with drought can also struggle with extreme flooding and how regenerative agriculture can help.To learn more about Jessica and Great Plains Regeneration, please visit their website https://greatplainsregen.org.Partner Organizations mentioned in the episode:Regenerate Nebraska:  http://www.regeneratenebraska.comRegenerate Oklahoma:  https://www.regenerateoklahoma.us

21 Juli 202250min

A Discussion about how Millets can help with Water Conservation with John Manuel of Dryland Genetics

A Discussion about how Millets can help with Water Conservation with John Manuel of Dryland Genetics

John Manuel has been working in the commodity grain market for decades and sits to talk with Joni about the over status of the industry.How does grain transportation and inflation in general impact food costs and food purchase patterns.The benefits of proso-millet crops on water usage and natural resources.“The best thing you can do for water conservation is foods that use less of it to grow.”How the industry is working on improving crop yield to benefit the farmer so it makes the growing of millet a profitable venture for farmers.For animal feed crops, an egg from a millet fed chicken will require about 12 to 18 gallons less water than a corn fed chicken. Put another way, if chicken farms switched to millet feed, they could decrease water usage equivalent to 2% of the Missouri River fresh water source every year.Talked about the hardiness of the millet crop when it comes to environmental extremes.The largest impact will come from consumers when they communicate desires with the grocery stores they shop.  Make personal choices about what you eat and those actions will speak volumes.To learn more about John and Dryland Genetics, please visit https://www.drylandgenetics.com.

14 Juli 202251min

How Regenerative Food Systems and Farming Impacts Health with David LeZaks, Ph.D.

How Regenerative Food Systems and Farming Impacts Health with David LeZaks, Ph.D.

Joni and David discuss food sustainability and agricultural process impact on human health.  In this episode Joni and David look at regenerative agriculture and food in the over all eco system and humans as a piece of that eco system that is driving healthy patterns food production.  The connection between soil health and food health factors and the economic impact of continued top soil loss.  They also discuss The Farm Bill and the impact to the overall healthcare costs.To learn more about David, please visit the Croatan Institute website: croataninstitute.org/david-lezaks/.

7 Juli 202248min

Live Presentation by Joni Kindwall-Moore at Idaho Tech Connect Annual Conference

Live Presentation by Joni Kindwall-Moore at Idaho Tech Connect Annual Conference

Joni talks about the increase of food allergies and the societal move towards gluten free foods and a brief food history and grain crops.  Joni highlights the increase in wheat intake and the decrease in American farming as a profession and talks about the impact of these two trends on the American economic system and our overall health.Joni presents the need for a shift in grain crop farming methods and types for the long-term sustainability of American agriculture.  She points to how smaller food companies and grain distributors can be the answer for a failing food industry.

30 Juni 202218min

Nutrition Phytochemicals & Health with Travis Denton

Nutrition Phytochemicals & Health with Travis Denton

Joni talks with Dr. Travis Denton from WSU about pharmaceutical chemistry.  They also discuss regenerative food health looking specifically at the science behind growing healthy foods.  The thesis behind today’s episode is using foods as medicine.Phytochemicals, also called phytonutrients, are the potentially helpful compounds found in plant foods. They may help prevent chronic diseases, including cancer but relatively little is known about these diverse chemicals. These can be found in vegetables, fruits, beans, grains, nuts, and seeds. But the type and amount of phytochemicals in different plants varies.You can find out more information about Dr. Travis Denton by visiting his LinkedIn profile at:  https://www.linkedin.com/in/travis-denton-79235a10/ or on his faculty web page at:  https://medicine.wsu.edu/overview/faculty-and-staff/travis-denton-phd and https://autophagetheraputics.com/.This episode is brought to you by Snacktivist Foods.  Snacktivist Foods is a women-owned food revolution based in Northern Idaho. Our passion is to drive a new grain economy by developing leading-edge baking mixes and a finished product line of “better-for-you” grain-based foods.  To learn more about Snacktivist Foods, please visit snacktivistfoods.com.  Snacktivist is built on the mission that food should be sourced from regenerative ingredients that are allergy-friendly, soil, water and carbon focused, all while radically impacting human nutrition.

23 Juni 202254min

Building Regenerative Capital with Sarah Day Levesque and Anthony Corsaro of RSFI

Building Regenerative Capital with Sarah Day Levesque and Anthony Corsaro of RSFI

In this episode of Regenerative by Design with guests Sarah Day Levesque and Anthony Corsaro, you will learn more about Regenerative Food Systems as an economic opportunity that has the potential to positively impact the world. Sarah always wanted to “save the world through agriculture” and came into the regenerative movement by way of the conventional farming industry. She holds Master's degrees in Agriculture, International Agriculture Development, and Resource Development. Sarah sees the big picture and understands why building a soil-based, regenerative agricultural system is so important. She is the managing director of RSFI (Regenerative Food Systems Investment).Anthony comes from a family of food business entrepreneurs in the produce distribution business.  He discovered the regenerative movement after experiencing a personal health crisis and pours his passion into building regenerative systems from the ground up at scale. They both work for RSFI, Regenerative Food Systems Investment Forum which grew out of Swift Communications, the company that brings us Acres USA Magazine. Acres is the leading publication for regenerative agriculture and agroecology. RSFI hosts educational forums and conferences that bring the regenerative food system together to discuss how to make this dream into reality from the ground up. This is a high-energy episode that will explore how regenerative agriculture has the potential to transform our planet, agriculture, health, and our economy. https://rfsi-forum.com/https://www.acresusa.com/https://www.linkedin.com/in/sarahdaylevesque/https://www.linkedin.com/in/anthonycorsaro/

9 Juni 202250min

Regenerating the Oceans with Dune Lankard

Regenerating the Oceans with Dune Lankard

Welcome to part 2 of our water series in the Regenerative by Design podcast series. In this episode, we discuss our oceans. Most discussions about regenerative agriculture are focused on land systems. We will explore the role of regeneration in the world's oceans. We will learn about mariculture, kelp farming, and fishing through the lens of Dune Lankard. Dune has spent his life on the sea as both a subsistence and commercial fisherman. He is also a globally renowned environmental activist who worked tirelessly to advocate for the Prince Williams Sound, Copper River Delta, Alaskan wildlife, and Native Peoples. We will hear about how the Exxon Valdez oil spill dramatically impacted Prince Williams Sound and how his experiences influence his problem-solving today as we face climate change. Dune speaks from the perspective of someone who has made their subsistence and livelihood from the sea. He describes the changes he has seen throughout his lifetime and how it has affected how humans can live in harmony with the sea. In his lifetime, he has witnessed the loss of an entire ecosystem, an economy, and the way of life disappearing in Alaska and ocean communities worldwide. This deep episode will make you take a step back and see the delicate balance of humanity, economics, and ecosystems in a new light.

26 Maj 202259min

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