Ep. 369 Steve Raye U.S. Market-Ready | Plan Your Work, Work Your Plan Part 2

Italian Wine Podcast Episode 369: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. When planning to enter the U.S. wine and spirits market, it's a good idea to think about your exit strategy, avoiding pitfalls others have found, setting a pragmatic and fundable budget, and setting realistic objectives. This is part two of a three-part series. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com/ How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/