Ep. 424 Steve Raye U.S. Market-Ready | Franchise States

Ep. 424 Steve Raye U.S. Market-Ready | Franchise States

Italian Wine Podcast Episode 424: IWP presents "How to Get U.S. Market-Ready" with Steve Raye. So what is a franchise state anyway? When developing a U.S. market entry strategy do franchise states merit consideration or should they be ruled out a priori? As always, the more wine and spirit brands can learn about the United States market, the more effective they'll be when it comes time to execute an import and distribution strategy. Steve Raye, president and CEO of Bevology, Inc. and author of the book "How to Get U.S. Market-Ready," helps wine and spirit brands enter the United States market. Bevology, Inc. | bevologyinc.com How to Get U.S. Market Ready | italianwinebook.com/index.php/how-t…ne-and-spirits/

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Ep. 2553 Stephanie Johnson IWE interviews Sophie Conte of Tregole winery in Castellina in Chianti | Clubhouse Ambassadors' Corner

Ep. 2553 Stephanie Johnson IWE interviews Sophie Conte of Tregole winery in Castellina in Chianti | Clubhouse Ambassadors' Corner

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2553 of the Italian Wine Podcast. In this episode, Stephanie Johnson IWE interviews Sophie Conte of Tregole winery in Castellina in Chianti. The...

11 Dec 202551min

Ep. 2552 Anselmo Acquah | Everybody Needs A Bit Of Scienza

Ep. 2552 Anselmo Acquah | Everybody Needs A Bit Of Scienza

Welcome to Episode 2552 of the Italian Wine Podcast and Everybody Needs a Bit of Scienza, where Professor Attilio Scienza takes questions from the international wine community and answers them in his ...

10 Dec 20259min

Ep. 2551 Falling in love in Chianti with winemaker and author Gudrun Cuillo | Wine, Food & Travel with Marc Millon

Ep. 2551 Falling in love in Chianti with winemaker and author Gudrun Cuillo | Wine, Food & Travel with Marc Millon

Welcome to episode 2551 of the Italian Wine Podcast and episode 221 of Wine, Food & Travel with Marc Millon. Today, Marc is in conversation with Gudrun Cuillo to discuss the Chianti estate she and her...

9 Dec 202539min

Ep. 2550 Understanding the Canadian wine market with Amy Liu | Masterclass US Wine Market

Ep. 2550 Understanding the Canadian wine market with Amy Liu | Masterclass US Wine Market

Welcome to Episode 2550 of the Italian Wine Podcast. In this episode, Barbara Fitzgerald interviews Amy Liu, Senior Brand Manager at Mark Anthony Group, for a deep dive into the Canadian wine market. ...

8 Dec 202546min

Ep. 2549 Gen Z, New Wine Culture and Pinot Nero from Umbria with Matteo Guerrini | Next Generation

Ep. 2549 Gen Z, New Wine Culture and Pinot Nero from Umbria with Matteo Guerrini | Next Generation

Welcome to the Next Generation and Episode 2549 of the Italian Wine Podcast. Today McKenna Cassidy interviews Matteo Guerrini of Guerrini winery in Umbria for a lively look at how young consumers are ...

7 Dec 202522min

EP. 2548 ITA Masterclass "ITA Connects - Decoding the U.S. market: importing, policy, and promoting Italian wine" | wine2wine Vinitaly Business Forum

EP. 2548 ITA Masterclass "ITA Connects - Decoding the U.S. market: importing, policy, and promoting Italian wine" | wine2wine Vinitaly Business Forum

Welcome to episode 2548 of the Italian Wine Podcast from wine2wine Vinitaly Business Forum 2025, ITA Masterclass "ITA Connects - Decoding the U.S. market: importing, policy, and promoting Italian wine...

6 Dec 202536min

Ep. 2547 Rooted in Change with Jane Masters MW  | Book Club with Richard Hough

Ep. 2547 Rooted in Change with Jane Masters MW | Book Club with Richard Hough

Welcome to Book Club and Episode 2547 of the Italian Wine Podcast with Richard Hough. Today Richard is in conversation with Jane Masters MW to discuss her book, Rooted in Change: The Stories Behind Su...

5 Dec 20251h 10min

Ep. 2546 Anna Obukhovskaia IWA interviews Massimo Bronzato of Bronzato winery in Valpolicella | Clubhouse Ambassadors' Corner

Ep. 2546 Anna Obukhovskaia IWA interviews Massimo Bronzato of Bronzato winery in Valpolicella | Clubhouse Ambassadors' Corner

Welcome to Clubhouse’s Ambassadors’ Corner and Episode 2546 of the Italian Wine Podcast. In this episode, Anna Obukhovskaia interviews Massimo Bronzato of Bronzato winery in Valpolicella. These sessi...

4 Dec 202531min

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