Ep. 818 Dollars/Grapes: Optimize Profitability Of On Premise Wine Prog. | wine2wine Business Forum 2021

Episode 818 Dollars and Grapes: How to optimize profitability of your on premise wine program, Marian Leitner-Waldman, Alicia Towns Franken These sessions were recorded through Swapcard at the Wine2Wine 2021 Business Forum and are being replayed here on the Italian Wine Podcast! Wine2Wine is an international wine business forum, and has been held annually in Verona, Italy since 2014. The event is a key reference point for wine producers and a diverse variety of wine professionals eager to develop and grow their wine business worldwide. About today’s session: The restaurant industry, which accounts for 10 percent of the U.S. workforce, saw the most significant sales and job losses during the Covid 19 pandemic. Close to 9 million restaurant employees were furloughed or laid off, and the industry lost more than $250 billion in sales during the first year of the pandemic. Clearly, there is much work ahead for the industry. As the world continues to recover, restaurant operators will need information and council, to thrive. Why are we all coming together today? We all care about wine, hospitality, sustainability, and finding solutions to the problems that restaurants will continue to face in the years to come as we rebuild. A successful wine program is essential to generate a profitable revenue stream for any restaurant or wine bar. It has never been more important for restauranteurs to find unique and cost effective ways to thrive while simultaneously creating beautiful, inviting experiences for guests. As bars and restaurants continue to rebound following the pandemic, preserving craftsmanship and artistry is critical like never before. ew and exciting opportunities exist for alternative packaging like canned and keg wine and beyond in order to achieve those goals. Archer Roose Founder & CEO Marian Leitner and VP Wine Portfolio Alicia Towns Franken will speak about the benefits of alternative packaging (cans and kegs) and how these formats can be leveraged to drive profitability of bar program. About the Speaker Marian Leitner-Waldman Marian Leitner-Waldman is the founder and CEO of Archer Roose Wines, one of the leading canned wine companies in the U.S. She is on a mission to democratize fine wine by making the wine industry more inc lusive and leveraging format to fit the lifestyles of modern consumers. Archer Roose has been recognized by Wine Spectator and the Beverage Tasting Institute. Her wines can be found in James Beard Award Winning restaurants, grocery stores and JetBlue. To learn more, you can by visiting: Facebook: www.facebook.com/marian.leitner.52 Instagram: @mariankleitner Twitter: @MarianKLeitner LinkedIn: www.linkedin.com/in/marianleitner/ About the Moderator Alicia Towns Franken Alicia Towns Franken, with over 25 years in the hospitality industry, is VP Wine Portfolio at Archer Roose, one of the leading canned wine companies in the U.S.. She is responsible for growing the wine portfolio of Archer Roose and for creating an industry-focused program to helped strengthen category awareness of alternative packaging, by developing stronger ties with the winemakers, thinkers, critics, distributors, movers and shakers that are the gatekeepers in this industry in order to raise Archer Roose’s profile. To learn more, you can by visiting: Facebook: www.facebook.com/alicia.t.franken Instagram: @artowns Twitter: @TownsFranken LinkedIn: www.linkedin.com/in/alicia-towns-franken-4313525/ To find out more about the forum visit: wine2wine.net/?lang=en Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin!