Ep. 832 Martin Sinkoff & Roger Bohmrich | Get US Market Ready With Italian Wine People

Episode 832 Steve Raye interviews Martin Sinkoff and Roger Bohmrich in this installment of Get US Market Ready With Italian Wine People on the Italian Wine Podcast. About today’s guests: Roger C. Bohmrich MW has enjoyed a long career in the wine trade, which he joined after receiving an MA in International Studies from Johns Hopkins University School of Advanced International Studies. He has worked at multiple tiers of the trade, spending many years with importers Frederick Wildman & Sons, last as Senior VP-Marketing. He was responsible for wineries from a dozen countries in that role. He also directed a department in all facets of brand management, sales promotion, and public relations. Roger was one of the first Americans to be awarded the Master of Wine title and was founding President of the Institute of Masters of Wine (No. America). As its Managing Partner, he set up Millesima USA, the affiliate of a prominent French online merchant, then established his own consultancy, Vintrinsic Solutions. More recently, Roger joined forces with Martin Sinkoff Associates to provide strategic advice to wineries seeking to enter or improve their position on the U.S. market. He still pursues his independent activities as a speaker, writer, and educator. Find out more: Website: www.vintrinsic.com | www.sinkoff.com Linkedin: www.linkedin.com/in/roger-bohmrich-mw Martin Sinkoff is a wine industry professional who has worked at every level of the wine trade since 1978 when he entered the trade. He is a graduate of Brown University (Ivy League) in literature and of Southern Methodist University MBA in the United States and, earlier, of the Institut Franco-Americain (School Year Abroad) in Rennes, France. Sinkoff entered the wine trade as a retail clerk working for the prestigious Morrell & Company in New York in 1978. After that, in 1979, he was recruited and hired by the great Alexis Lichine to work at this estate in Bordeaux, Chateau Prieure-Lichine, as his assistant and editor for his books. When Sinkoff returned to the United States in 1980 he was recruited by Glazer’s Distributors to build a wine department for the distributor based in Dallas, Texas. Sinkoff worked as Fine Wine Director for Glazer’s from 1980 – 1990 and built the company, which had almost now wines in its portfolio, into one of the largest wine distributors in the United States. Brands Sinkoff brought to Glazer’s included Guigal, Duboeuf, a wide portfolio of Bordeaux wines, Iron Horse and Beringer from California. In 1990, Sinkoff left Glazer’s to become managing partner of Val d’Orbieu Wines, the US subsidiary of a large French winery. There Sinkoff created the brands Reserve St. Martin and La Cuvee Mythique which still exist today. In 1996, Val d’Orbieu Wines became the property of Martin Sinkoff and the company was renamed Martin Sinkoff Wines, Inc. which still operates to this day… Find out more: Website: www.sinkoff.com Instagram: www.instagram.com/mjsinkoff/ Facebook: www.facebook.com/mjsinkoff More about the host Steve Raye: Steve Raye of Bevology Inc originally joined our weekly lineup with narrations from his book “How to get US Market Ready” - but everyone just loved him so much, we brought him back with this series of interviews that informs and inspires! Each week he speaks to industry professionals; guests who have gained valuable experience in the Italian wine sector and have insightful tips and stories that can help anyone who wants to learn about getting US Market Ready! For more information on the host Steve Raye you can check out his website, Bevology Inc. here: www.bevologyinc.com/ Let's keep in touch! Follow us on our social media channels: Instagram @italianwinepodcast Facebook @ItalianWinePodcast Twitter @itawinepodcast Tiktok @MammaJumboShrimp LinkedIn @ItalianWinePodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/