Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Ep. 2052 Why you should clone your marketing manager | wine2wine Business Forum 2023

Welcome to Episode 2052, where we present the session recordings from the wine2wine Business Forum 2023. In today's episode, we delve into- Why you should clone your marketing manager. Five actions to reorganize the department in the company with Michele Bertuzzo Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Posting on social, maintaining press relations, organizing visits, updating the website, coordinating graphics. Caught up in a thousand commitments, the marketing manager often forgets the most important thing: having a strategic brand vision. In the last 15 years, communication - in general, not just wine communication - has experienced an explosion in the number of channels. Different social media have appeared (in the beginning it was Facebook…), blogs, portals, and platforms have proliferated. Youtubers and influencers have flourished. Guides, sommelier associations, competitions, and fairs have divided and multiplied. But the old media have not died out. On the contrary, they have been enhanced. Today, a journalist receives many more press releases and invitations to events than he did just five years ago. This whole rush has produced one result: there is no more time to think. There is no longer the energy to inject creativity into the work and differentiate one’s communication from that of competitors. To overcome the impasse, we have to go back to the fundamentals and start over: understand our brand positioning, define competitors, identify and know our audience. Only a good strategic foundation allows creativity to fly high and implement original, attractive, memorable, but always consistent actions. Even with small budgets. This session will examine how the marketing manager of a winery (large, medium, or small) can structure an original and effective strategy through five simple moves. Without resorting to cloning. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 57 Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery) | Discover Italian Regions: Marche

Ep. 57 Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery) | Discover Italian Regions: Marche

Cows, genetics, Montepulciano, and the Conero Terroir in the Marche region: these are the ingredients of this episode of Italian Wine Podcast in which Monty Waldin interviews Roberto Mazzoni (Piantate Lunghe Winery). Join us for a Cin Cin with a glass of Rosso Conero!

14 Sep 201711min

Ep. 55 Monty Waldin interviews Lorenzo Marotti Campi (Marotti Campi Winery) | Discover Italian Regions: Marche

Ep. 55 Monty Waldin interviews Lorenzo Marotti Campi (Marotti Campi Winery) | Discover Italian Regions: Marche

In this episode Monty Waldin interviews Lorenzo Marotti Campi of the Marotti Campi Winery in the Marche region. Lorenzo and Monty talk about Marche's native grapes such as Verdicchio and Lacrima di Morro d’Alba—the latter being an almost extinct grape recently rediscovered. Lorenzo also discusses wine and food pairing with Lacrima! Tune in for another vinous and gastronomic journey into another fascinating Italian wine region!

12 Sep 201713min

Ep. 54 Monty Waldin interviews Gerd Stepp (winemaker) | Italian Wine Personalities

Ep. 54 Monty Waldin interviews Gerd Stepp (winemaker) | Italian Wine Personalities

In this episode Monty Waldin interviews Gerd Stepp, a flying winemaker of German origins, who worked in several countries and spent a considerable amount of time working in Italy in the Chianti region. Gerd discusses with Monty how the style of Tuscan wines changed over the last twenty years. He also talks about his favorite wine and food pairings with Chianti wines and offers some insight into the international market for Italian wine.

11 Sep 201710min

Ep. 53 Monty Waldin interviews Enrico Rivetto (Rivetto Wines) | Discover Italian Regions: Piedmont / Piemonte

Ep. 53 Monty Waldin interviews Enrico Rivetto (Rivetto Wines) | Discover Italian Regions: Piedmont / Piemonte

In this episode Monty Waldin interviews Enrico Rivetto of the Rivetto Winery in the Langhe region of Piemonte. Enrico talks about Piedmontese varieties such as Nascetta, Barbera, Nebbiolo, but also a white grape called Nascetta. Enrico presents his wines and tells Monty all about his wine-making philosophy based on biodynamic principles. He also discusses his experiments with winemaking in claypot and terracotta containers. Tune in to discover another energetic Italian wine personality!

5 Sep 201710min

Ep. 52 Monty Waldin interviews Tim Manning (Vinochisti Winery) | Discover Italian Regions: Tuscany / Toscana

Ep. 52 Monty Waldin interviews Tim Manning (Vinochisti Winery) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin interviews Tim Manning owner of Vinochisti Winery in Tuscany. Tim tells Monty all about his experiments with Italian native grape varieties such as Sagrantino, Erbaluce, Vernaccia di San Giminiano, and Lacrima di Morro d’Alba. Tune in to discover another exciting wine-making and ‘wine-anarchist’ story from the heart of Tuscany!

4 Sep 201720min

Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

Ep. 51 Monty Waldin interviews Paolo De Marchi (Isole e Olena Winery) Pt. 2 | Discover Italian Regions: Tuscany / Toscana

In the second part of Monty Waldin’s interview with Paolo De Marchi, Monty and Paolo continue their conversation about the Chianti Classico landscape and terroir. Paolo discusses his signature wines and his viticulture and wine-making philosophy. Join us for a cin cin with another outstanding Italian wine personality!

29 Aug 201713min

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

Ep. 50 Monty Waldin interviews Paolo de Marchi (Isole e Olena Winery) Pt. 1 Discover Italian Regions: Tuscany / Toscana

In the first of this two-part interview with Paolo De Marchi, Monty Waldin digs deeper into the history of the Chianti Classico area. In this first part, Monty and Paolo discuss the end of the old sharecropping era in the Chianti region and the developments in viticulture in the sixties and seventies. Paolo also talks about the beauty of the Chianti region, the importance of biodiversity in viticulture, and research findings on wild yeasts.

28 Aug 201716min

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

Ep. 49 Monty Waldin interviews Sean O'Callaghan (Il Guercio wine project in Chianti Classico) | Discover Italian Regions: Tuscany / Toscana

In this episode Monty Waldin talks to Sean O'Callaghan who recently started a new wine project called Il Guercio in Chianti Classico. Tune in to discover another compelling story about wine making and the history of the one of the most famous wine areas in Italy and in the world.

1 Aug 201719min

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