Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Ep. 2081 A perfectly matched e-commerce blend for your digital success with Giorgia Santinami, Paolo Picazio | wine2wine Business Forum 2023

Welcome to Episode 2081, where we present a session recording from the wine2wine Business Forum 2023. In today's episode, we delve into "A perfectly matched e-commerce blend for your digital success" Italian Wine Podcast is proud to be a media partner of wine2wine Business Forum and we are pleased to present this series of market focus sessions, recorded during the Forum held in Verona in November 2023. wine2wine Business Forum is an international wine business event, held annually in Verona, Italy since 2014. The event is a key annual reference point for wine producers and wine professionals from around the world, providing an opportunity to network, develop and expand their wine business worldwide. About the session: Having a strong online presence is a key aspect of a brand’s growth today. The digital space is the most frequent, fast and accessible point of contact for consumers who, in 90% of cases, prefer omnichannel solutions. Therefore, the online retail site is currently considered a commodity in several sectors: from Fashion to Lifestyle and Food & Wine. It is necessary to build one’s digital store by creating a functional and smooth online customer experience, focusing on visual communication and guiding the user through the purchase path, elevating the brand’s digital positioning and strategy. Brands need to integrate retail and e-commerce initiatives that give them broad visibility in every target market, scaling search results, offering more opportunities for conversion, and gaining clear insight into the analytical assets of its users. We need to get a strategic direction for the customer experience and, most importantly, conducive to international brand expansion. Find more about wine2wine Business Forum: https://wine2wine.net/ _______________________________ Let's keep in touch! Follow Italian Wine Podcast on our social media channels: Instagram www.instagram.com/italianwinepodcast/ Facebook www.facebook.com/ItalianWinePodcast Twitter www.twitter.com/itawinepodcast Tiktok www.tiktok.com/@mammajumboshrimp LinkedIn www.linkedin.com/company/italianwinepodcast If you feel like helping us, donate here www.italianwinepodcast.com/donate-to-show/ Until next time, Cin Cin! Thanks for tuning in! Listen to more stories from the Italian Wine Community here on Italian Wine Podcast!

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Ep. 122 Monty Waldin interviews Paolo Bartoloni (Le Cimate) | Discover Italian Regions: Umbria

Ep. 122 Monty Waldin interviews Paolo Bartoloni (Le Cimate) | Discover Italian Regions: Umbria

In this episode Monty Waldin interviews Paolo Bartoloni owner of Le Cimate winery in the Montefalco area in Umbria. Paolo tells Monty about his family and winery history built on former Church land. They discuss Sagrantino, Trebbiano Spoletino and Vermentino. Paolo and Monty give interesting suggestions about pairing Sagrantino with local wild boar, mushrooms, and truffles. Paolo also suggests vegetarian dishes to pair with Sagrantino. After chatting about Sagrantino Rosé and Passito wines, they also talk about moraiolo olive oil grown in Le Cimate Estate! Join us in this podcast for a gourmet tour of Umbria!

9 Juli 201821min

Ep. 121 Monty Waldin interviews Antonio Capaldo (Feudi San Gregorio) | Discover Italian Regions: Campania

Ep. 121 Monty Waldin interviews Antonio Capaldo (Feudi San Gregorio) | Discover Italian Regions: Campania

In this podcast Monty Waldin meets Antonio Capaldo, owner of the Feudi San Gregorio winery in the Campania region. Tune in to discover Antonio’s personal story, from his studies and jobs abroad in finance to his journey home working in the family business. Antonio tells Monty about Feudi’s 2,000 year old vines and his vision to combine tradition and innovation. Monty and Antonio discuss the Italian and international markets for Southern Italian wines, wine tourism, and Feudi San Gregorio’s signature wines such as Taurasi, Greco di Tufo, and Fiano di Avellino.

3 Juli 201813min

Ep. 120 Monty Waldin interviews Matteo Basili (Benedetti & Grigi Winery) | Discover Italian Regions: Umbria

Ep. 120 Monty Waldin interviews Matteo Basili (Benedetti & Grigi Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Matteo Basili, winemaker at Benedetti & Grigi Winery in Montefalco, Umbria. Matteo tells Monty about his previous experience as a winemaker in Australia and his current work for Benedetti & Grigi with Sagrantino grapes in Umbria. Monty and Matteo go deep into the work done in vineyard and in the cellar to make Sagrantino wines. They also discuss the potential of Sagrantino grapes to be cultivated in Australia. Tune in for a close-up on Sagrantino winemaking practices!

2 Juli 201811min

Ep. 119 Monty Waldin interviews Carole Bouquet (Sangue d'Oro Winery) | Discover Italian Regions: Sicily / Sicilia

Ep. 119 Monty Waldin interviews Carole Bouquet (Sangue d'Oro Winery) | Discover Italian Regions: Sicily / Sicilia

In this episode Monty Waldin meets world-famous actress Carole Bouquet who has been making Passito di Pantelleria on the Pantelleria islands for over a decade. Carole talks passionately about Italy, wine, and her forays in the wine world. She tells Monty about the rich history and beauty of the island of Pantelleria where her Sangue d’Oro Passito is made.

26 Juni 201820min

Ep. 118 Monty Waldin interviews Liu Pambuffetti (Scacciadiavoli Winery) | Discover Italian Regions: Umbria

Ep. 118 Monty Waldin interviews Liu Pambuffetti (Scacciadiavoli Winery) | Discover Italian Regions: Umbria

In this podcast Monty Waldin interviews Liu Pambuffetti at Scacciadiavoli Winery in the Montefalco area in Umbria. Liu talks about the origin of the Scacciadiavoli name that is also the name of the area. Liu tells Monty about her training in Bordeaux and how her studies in France have informed the winemaking in her family business. Liu describes the wines produced by Scacciadiavoli winery, including Sagrantino-based Montefalco Rosso, Trebbiano Spoletino, Sparkling Sagrantino, Sparkling Rosé and Sagrantino Passito. Tune in also to find out some interesting wine and food pairings!

25 Juni 201831min

Ep. 145 Monty Waldin interviews Lorenzo Piccin (San Martino Winery) | Discover Italian Regions: Basilicata

Ep. 145 Monty Waldin interviews Lorenzo Piccin (San Martino Winery) | Discover Italian Regions: Basilicata

In this episode Monty Waldin interviews Lorenzo Piccin, owner of the San Martino Winery in the Vulture area of the Basilicata region. The winery produces outstanding Aglianico del Vulture wines, the “Arberesko” and “Siir” Aglianicos. Its vineyards are located between 500 and 600 meters on the sea level, in an area populated by Albanian linguistic and cultural minorities. Tune in also to learn how to cook a local delicacy, the “Cruschi” peppers!

25 Juni 201816min

Ep. 127 Monty Waldin interviews Marco Massarotto (La Via del Sake) | Italian Wine Personalities

Ep. 127 Monty Waldin interviews Marco Massarotto (La Via del Sake) | Italian Wine Personalities

In this episode of Italian Wine Podcast, we make a little exception in our topic selection and talk about the Italian connections with Japanese iconic drink sake, made with fermented rice! Monty Waldin meets “Sake Samurai” Marco Massarotto, founder of the association La Via del Sake. Marco tells Monty about his discovery of sake and about the sake scene and consumption in Italy. Marco also explores the similarities between wine and sake, both fermented drinks. Tune in to learn more about sake drinking etiquette and how sake was judged at the international wine tasting 5StarWines 2018!

24 Juni 201821min

Ep. 116 Monty Waldin interviews Filippo Antonelli (Antonelli San Marco Winery) | Discover Italian Regions: Umbria

Ep. 116 Monty Waldin interviews Filippo Antonelli (Antonelli San Marco Winery) | Discover Italian Regions: Umbria

In this episode Monty Waldin meets Filippo Antonelli at the Antonelli San Marco Winery in Umbria. Filippo tells Monty a little bit about the history of the estate and the area, from the Longobards to the Papal State. Antonelli San Marco Winery is also certified organic and produces Sagrantino-based Montefalco Rosso, Grechetto, and Trebbiano Spoletino. Filippo talks about the Trebbiano Spoletino Renaissance and his most recent endeavours in the production of cold cuts from pigs that he keeps in the estate.

18 Juni 201817min

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