AI has changed SEO forever (SEO vs GEO)
In this episode, Neil and Eric break down how to win both Google rankings and AI citations. They compare short-query SEO factors like backlinks, authority, and technical signals with AI-driven co-cita...
25 Sep 202521min
Marketing Agencies Are Feeling an Artificial Uptick in Business
Agencies face pressure but smart M&A chances emerge. We cover deal math, asset vs. stock pitfalls, ops fixes, “artificial upticks,” and brand-safety risks—plus lessons from Federer, Jerry Jones, and L...
24 Sep 202524min
This is 100x Better Than Netflix
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode of Marketing Sc...
23 Sep 202519min
ChatGPT vs Gemini | The Empire Strikes Back
Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire ChatGPT vs Gemini: who’s really ...
22 Sep 202523min
GEO is not different than SEO. BUT…
In this episode, Eric and Neil break down the evolution of SEO into GEO, AEO, and LLMO, and why marketers must adapt to shifting client demands. They explore how platforms like Reddit and YouTube now ...
18 Sep 202531min
What to Do If Someone Copies Your Product?
In this episode #3042, Eric and Neil break down the competitive landscape and market positioning, the role of personalization in advertising, and hiring strategies that spotlight candidates with prove...
17 Sep 202520min
How to Win Big Enterprise Logos
In this episode #3041, Eric and Neil discuss how to win big enterprise logos by focusing on relationships, networking, and long-term trust. They explain the role of RFPs, challenges in tracking leads,...
16 Sep 202518min
AI Doesn't Drive Revenue Today!
In this episode #3040, Eric and Neil discuss how businesses are using AI in marketing but struggling to see real revenue results, pointing out that most companies focus on flashy tools rather than KPI...
15 Sep 202520min
