Business of Sport13 Aug 2024

Alexis Ohanian, Angel City, LAGC & Athlos Owner: 'Building the Most Valuable Women's Sport Franchise' (Ep33)

This week, we are delighted to welcome Alexis Ohanian. Alexis has become a prolific sports asset owner and investor, with controlling stakes in the NWSL’s Angel City, TGL franchise Los Angeles Golf Club, and new athletics venture Athlos. Alongside his involvement in sport, Alexis is the Founder and General Partner of 776, an early stage venture capital firm with $970m AUM. He is also one of the co-founders of Reddit.

You add all that together and apply it to sport, the outcome is pretty special. Married to tennis legend Serene Williams, they have been huge advocates for the development of women’s sport. His belief is simple. Women’s sport hasn’t scratched the surface of its potential as an entertainment product, investment opportunity, or social needle mover. Great investors take advantage of untapped value. To do this while elevating the profile of an entire industry is pretty special.

On today’s show we discuss:

1. $31M in Revenue: The P&L of a Sports Team:

What are the core revenue drivers for Angel City Football Team?
How did Alexis convince Doordash to write the largest-ever brand sponsorship check to have the Doordash name on the Angel City shirt?
How much money does Angel City make from ticket sales per year?
What does the revenue from merchandise look like for Angel City? How has it changed with time?

2. How to Spend $31M Annually To Run a Team:

What are the single biggest costs in running a sports team?
Does Alexis believe that salary caps are good or bad for leagues?
How much money is spent by clubs on content and software today? How should that change?
Sports team optimised to be media companies; how to build the profile of your atheletes away from the pitch.

3. More Cash in Sports Than Ever:

Prices for teams are at an all-time high. Are we in a bubble for sports assets?
What remains under-priced and what is over-priced today?
What are the pros and cons of private equity entering sports ownership in a meaningful way?
Who is the worst sports team owner who despite his mismanagement, still made billions?

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