What can B2B brands learn from B2C brands? w/Vivian Berni
In this interview Vivian Berni, who has been working in the B2B sector for more than a decade, talks about B2B brands and what makes them to become strong players and sustainably competitive in the ma...
16 Jan 20211h 9min
Austria as a Destination Brand in Australia w/Kathrina Denk
Kathrina Denk has studied „Sport-, Culture- and Eventmanagement“ in Kufstein, Austria. After having conducted an internship at the Austrian National Tourist office in Sydney she has decided to stay in...
22 Dec 202025min
Brands and the biggest Revolution in Communication w/Thomas Kratky
Thomas Kratky has 20 years of experience in brand campaigns and is the owner of the brand agency kratkys.net “agency in progress”, which he founded in 2007. He talks about his brand agency kratkys.ne...
8 Dec 202028min
Building a Brand by Network Marketing in Austria w/Maria Gruber
In this interview Maria talks about the global essential oil company Young Living! She explains its network marketing business model and how it is different to traditional and classic sales business m...
24 Nov 202036min
Cultural Influence on Global Branding Strategies w/Nicole Barile
In this conversation, Nicole Barile explains how brands can successfully overcome cultural idiosyncrasies when entering culturally diverse country markets. Moreover, she describes how culture affects ...
10 Nov 202035min
Why T-Mobile is Magenta in Austria - A Branding Success Story w/Andreas Bierwirth
Tune in and join me in my conversation with Andreas Bierwirth, CEO Magenta Austria. He talks about merging T-Mobile with UPC Austria, the rationale behind creating the brand Magenta and, ultimately, h...
27 Okt 202042min
What makes a strong Brand in the Investment Banking Sector
Wondering what makes a strong brand in the Investment Banking Sector and surviving several major crises? Then tune in to this episode with Bernhard Weninger. Bernhard Weninger, founding partner of II...
13 Okt 202054min
