Ep 213 - When developing a worthy concept is the most important thing with owner and executive chef of of Shaffa Erez Nahum
Principle of Hospitality20 Okt 2022

Ep 213 - When developing a worthy concept is the most important thing with owner and executive chef of of Shaffa Erez Nahum

Ep 213 - When developing a worthy concept is the most important thing with the owner and executive chef of Shaffa Erez Nahum

Entrepreneurial from a young age and with a degree in Business Management, our next guest Erez Nahumm opened three venues in Tel Aviv before his 30th birthday and worked in renowned Israeli bakeries, bars and restaurants where he honed his skills across all facets of the hospitality industry in both front of house and in the kitchen.

After relocating to Australia in 2015, he worked in a selection of Sydney dining and drinking

Hotspots, and after being granted permanent residency in 2019, he embarked on the search for a venue of his own.

In April 2021, while Sydney was finally emerging from its first Covid lockdown and before it

entered its second, Erez opened Shaffa in a unique Surry Hills location tucked between a

150-year-old church and an old inn. So I feel very fortunate to chat with the executive chef and owner of Shaffa, Erez Nahum on the podcast this week.

In this podcast we discuss:

-What drove Erez to reside in Sydney and where did the idea for Shaffa come from.

-We talked in the intro about the ‘Tel Aviv’ experience, if we were to close our eyes, how that look like.

-How long it took to focus on your concept to feel comfortable that it would launch strongly

-The menu is incredible and you have a lot of set menus as well with a focus on a bottomless brunch concept, from speaking with you beforehand I know this isn’t the norm from back home for you, how did you change your mindset on this concept.

-The importance of great team culture and how they develop this.

-What Erez is looking forward to for the future and sharing any new developments they are working on.

Please find our guest information here:

Website: https://shaffa.com.au/

Instagram: https://www.instagram.com/shaffasydney/


Please find us here at POH:

Website: https://principleofhospitality.com/

Instagram: https://www.instagram.com/principle_of_hospitality/

Mentioned in this episode:

42 Days Free Discovery Session

42 Days Ethos is to build solutions for hospitality businesses to retain and develop their team. We believe that the first 42 days, the first 6 weeks, of someone's employment in any industry, but especially the world of hospitality which is so competitive, fast-paced and intense. We have an opportunity to reshape that narrative. Our team has extensive experience in the hospitality industry, so we know what it takes to keep your team happy and engaged. We'll work with you every step of the way to create a plan that works best for your business.

42 Days

42 Days Free Discovery Session

42 Days Ethos is to build solutions for hospitality businesses to retain and develop their team. We believe that the first 42 days, the first 6 weeks, of someone's employment in any industry, but especially the world of hospitality which is so competitive, fast-paced and intense. We have an opportunity to reshape that narrative. Our team has extensive experience in the hospitality industry, so we know what it takes to keep your team happy and engaged. We'll work with you every step of the way to create a plan that works...

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Ep 287 - From London to Melbourne: Chef Mark Hannell's Journey & The Magic of Connection

Ep 287 - From London to Melbourne: Chef Mark Hannell's Journey & The Magic of Connection

Leon Kennedy sits down with Mark Hannell, the chef and owner of Melbourne's latest hit, Reed House. In this episode, Mark reflects on his transformative journey in the hospitality industry, from his start in London to his defining roles at Three Blue Ducks and the challenging yet rewarding experience of opening and closing OMA. With candid discussions about mentorship, balancing personal life, and the highs and lows of being a business owner, this episode offers deep insights into the life and philosophy of a chef dedicated to his craft and community.Please find our guest information here:Website: https://www.reedhousemelbourne.com/Instagram: https://www.instagram.com/mark_hannell/https://www.instagram.com/reedhouse.melbourne/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

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Ep 286 - Navigating Hospitality and Wine: Dan Sims on Experiences and Storytelling

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Ep 285 - Beyond Plant-Based Plates: The Resilience & Revolution of Chef, Shannon Martinez

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Ep 284 - Redefining Drinks: Aaron Trotman’s Path to Premium Non-Alcoholic Excellence with NON

Ep 284 - Redefining Drinks: Aaron Trotman’s Path to Premium Non-Alcoholic Excellence with NON

In this episode, host Renee interviews Aaron Trotman, founder of NON, a non-alcoholic beverage brand from Sydney. They discuss Aaron's journey in creating high-quality non-alcoholic drinks inspired by food pairing experiences in London. Trotman shares insights on building a brand, the importance of collaboration for growth and the challenges faced in scaling internationally. He highlights NON's commitment to producing premium drinks and its increasing presence in global high-end restaurants, emphasising the importance of offering appealing non-alcoholic options in hospitality venues.Please find our guest information here:Website: https://www.non.world/Instagram: https://www.instagram.com/non.world/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

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Ep 283 - Crafting Culinary Magic: Chin Chin's, Benjamin Cooper on the Soul of Hospitality

Ep 283 - Crafting Culinary Magic: Chin Chin's, Benjamin Cooper on the Soul of Hospitality

Benjamin Cooper - a culinary mastermind, respected chef, king of the Chin Chin kitchen AND cookbook author, joins Host, Renee on our latest POH episode!He uncovers how personal challenges and kitchen discoveries shaped his career, offering a deep dive into the emotional and sensory triggers that make food truly unforgettable. Touching on the importance of sharing knowledge, staying curious and the evolving influence of social media in today’s culinary world.Please find our guest information here:Website: https://www.chinchin.melbourne/Instagram: https://www.instagram.com/chinchinPlease find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

30 Sep 202453min

Ep 282 - From San Fransisco to Melbourne: Caitlin Koether's Art of Fermentation and Preservation

Ep 282 - From San Fransisco to Melbourne: Caitlin Koether's Art of Fermentation and Preservation

Chef Caitlin Koether is an expert in food preservation and fermentation with over a decade of global experience at renowned spots like Bar Tartine in San Fransisco and Relae in Copenhagen. Caitlin shares practical tips on preservation techniques, sustainability, flavour innovation, and personal insights into mentorship and creativity in the culinary world. Based in Melbourne, she continues to captivate through collaborations and pop-ups, focusing on the connection between preservation, science, and flavour, while prioritising hyperlocality and waste management. Tune in for a blend of culinary wisdom and creativity!Please find our guest information here:Website:Instagram:Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

16 Sep 20241h 17min

Ep 281 - Innovation and Strategy in Hospitality: with Loren Daniels

Ep 281 - Innovation and Strategy in Hospitality: with Loren Daniels

Host Leon Kennedy engages with Melbourne's renowned Loren Daniels. Loren of Roller Door Projects, reveals practical techniques for marketing, PR strategy and customer retention in the hospitality industry. Discover the significance of PR strategies, internal readiness and storytelling to elevate hospitality and marketing efforts. This episode offers valuable insights to thrive in the competitive Melbourne and Australian food scene.Please find our guest information here:Website: https://www.rollerdoorprojects.com/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

2 Sep 20241h 22min

Ep 280 – Creativity and resilience in Hospitality: with VEX Dining's, Florian Ribul

Ep 280 – Creativity and resilience in Hospitality: with VEX Dining's, Florian Ribul

In this episode, we uncover tackling imposter syndrome and business pressures with Florian Ribul, chef and co-owner of Vex Dining. The conversation highlights the importance of community, authenticity, and dedication in the culinary world, all deeply influenced by Florian’s family traditions and hands-on experiences. We explore the significance of creating a localised dining experience, building a brand gradually, and standing out in a competitive market, all while balancing personal and professional life. This episode is packed with insights on maintaining passion, creativity and resilience all while fostering team independence within the hospitality industry.Please find our guest information here:Website: https://www.vexdining.com/Instagram: https://www.instagram.com/we_are_vex/Please find us here at POH:Website: https://principleofhospitality.com/Instagram: https://www.instagram.com/principle_of_hospitality/

19 Aug 20241h 24min

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