Plan your Product Journey via Strategy, Roadmaps and OKRs (with Nacho Bassino, CPO @ Best Day Travel & author "Product Direction")

Plan your Product Journey via Strategy, Roadmaps and OKRs (with Nacho Bassino, CPO @ Best Day Travel & author "Product Direction")

About the Episode

An interview with Nacho Bassino. Nacho is CPO for Best Day Travel Group and the author of new book "Product Direction", which is a practical playbook for product strategy. Nacho is a passionate supporter of the Latin American product community, and host of a Spanish-language product podcast.

We speak about a lot, including:

  • How writing a book is a great way to really learn about the topic you're writing about
  • Transitioning from project-led to product-led, how to do it at scale and manage complicated dependencies without SAFe
  • What it's like interviewing holidaymakers, and how you can always get a captive focus group when you need one
  • Gathering insights to help define product strategy, reducing them and synthesising them into the iniatives that matter
  • The importance for product teams of building for the future and not concentrating on short term thinking
  • Important principles for building an effective roadmap to support the product vision
  • Driving alignment with multiple stakeholders and avoiding an information gap
  • How to avoid OKRs becoming just a big "to do" list via peer review and collaboration
  • The importance of investing in and providing local language content for the Latin American product community
Buy Nacho's Book

Nacho's book, "Product Direction" is available in all the usual places. Check it out!

Product Direction website.

Conversaciones de Producto

If you speak Spanish, why not try Nacho's podcast Conversaciones de Producto.

Contact Nacho

You can reach out to Nacho on LinkedIn or Twitter.

Avsnitt(269)

Martin Eriksson - Most PMs Aren't Good At Strategy - Enter The Decision Stack! (with Martin Eriksson, Co-founder of Mind the Product & Creator of The Decision Stack)

Martin Eriksson - Most PMs Aren't Good At Strategy - Enter The Decision Stack! (with Martin Eriksson, Co-founder of Mind the Product & Creator of The Decision Stack)

Martin Eriksson is the co-founder of Mind the Product, and co-author of the "Product Leadership" book. Martin has worked with a multitude of companies and has been heavily involved in the VC side of p...

2 Feb 20251h 7min

Martijn Versteeg's Hot Take - PMs Need to Spend Less Time Learning and More Time Doing (with Martijn Versteeg, Founder @ Group Effort & Organiser @ Product Mastery Conference)

Martijn Versteeg's Hot Take - PMs Need to Spend Less Time Learning and More Time Doing (with Martijn Versteeg, Founder @ Group Effort & Organiser @ Product Mastery Conference)

Martijn Versteeg is the founder of Group Effort, an organisation that fosters connections & facilitates the growth of scale-up leaders through peer groups, offsites and workshops. His hot take? That p...

26 Jan 202522min

Martijn Moret's Hot Take - Most PMs Neglect Data Due To a Lack of Time and Skills (with Martijn Moret, CEO @ DataSquirrel.ai)

Martijn Moret's Hot Take - Most PMs Neglect Data Due To a Lack of Time and Skills (with Martijn Moret, CEO @ DataSquirrel.ai)

Martijn Moret is the founder of DataSquirrel.ai, a company focused on leveraging AI to humanise and simplify data analysis for product managers and non-tech managers. His hot take? Most product manage...

10 Jan 202522min

OKIP LIVE: Jason and Maja's Christmas Fireside Chat (with Maja Voje, Founder @ Growth Lab and author "Go-To-Market Strategist")

OKIP LIVE: Jason and Maja's Christmas Fireside Chat (with Maja Voje, Founder @ Growth Lab and author "Go-To-Market Strategist")

🎄 Deck the Halls with Go-To-Market! 🎄 I spoke with Maja Voje for a convivial Christmas chat about all things product and growth. We discussed: 2024 Retrospectives and 2025 Predictions Product M...

23 Dec 202458min

Adam Dille's Hot Take - The Product Trio is Outdated - Enter the Product Square! (with Adam Dille, SVP Product Engineering at Quantum Metric)

Adam Dille's Hot Take - The Product Trio is Outdated - Enter the Product Square! (with Adam Dille, SVP Product Engineering at Quantum Metric)

Adam Dille is the SVP of Product Engineering at Quantum Metric, a company specialising in experience analytics for some of the world's biggest brands. Despite his engineering roots, Adam's relentless ...

17 Dec 202421min

Grace Yusuff's Hot Take - Introversion is a PM Superpower (with Grace Yusuff, Product Manager & Early Careers Mentor)

Grace Yusuff's Hot Take - Introversion is a PM Superpower (with Grace Yusuff, Product Manager & Early Careers Mentor)

Grace Yusuff is a London-based "reluctant product manager" and introvert who thought she could never do the job. She has since fallen in love with the role and now works as a product manager and early...

9 Dec 202423min

Assaph Mehr's Hot Take - AI Is Just A Tool - What Matters Is How We Use It (with Assaph Mehr, Product Leader and Fantasy Author)

Assaph Mehr's Hot Take - AI Is Just A Tool - What Matters Is How We Use It (with Assaph Mehr, Product Leader and Fantasy Author)

Assaph Mehr is an Australia-based product & people leader as well as a published fantasy author, who also uses his writing chops to produce a newsletter, "Rise of the Product Leader". His hot take? Th...

1 Dec 202420min

Matt Maier's Hot Take - AI Will Lead to a Post-Employment World (...and That's Good!) (with Matt Maier, Product Marketer & AI Enthusiast)

Matt Maier's Hot Take - AI Will Lead to a Post-Employment World (...and That's Good!) (with Matt Maier, Product Marketer & AI Enthusiast)

Matt Maier is a product marketer and AI enthusiast from Irvine, California, with a background spanning the Air Force, aerospace, healthcare, and startup consulting. His hot take? Within 5 years, emplo...

25 Nov 202422min

Populärt inom Business & ekonomi

framgangspodden
varvet
svd-tech-brief
badfluence
rss-jossan-nina
rss-borsens-finest
uppgang-och-fall
bathina-en-podcast
rss-svart-marknad
tabberaset
lastbilspodden
rss-inga-dumma-fragor-om-pengar
fill-or-kill
rikatillsammans-om-privatekonomi-rikedom-i-livet
24fragor
affarsvarlden
avanzapodden
borsmorgon
market-makers
montrosepodden