One Knight in Product5 Okt 2021

Fighting Fires in B2B Product Management (with Rich Mironov, Product Consultant & author ”The Art of Product Management”)

An interview with Rich Mironov. Rich is a smoke jumper CPO who gets thrown behind the fire to help solve some of the hardest problems in product management - trying to fix organisations to help them make products properly. He's worked with 175 companies and has experienced it all, and also distilled this into his Product Bytes blog & book "The Art of Product Management".

We speak about a lot, including:

What a "smoke jumper" CPO is and the types of problems he solves when he goes into the mind boggling number of companies he has worked with
The difficulty that teams sometimes have landing a message with leadership & why they often need to hear the same message from a consultant
The mistakes some companies make by prioritising domain expertise over product management, and how this leads to bad product behaviour & biases
The importance of understanding other teams' motivations, and using your PM skills to work out what they actually need
How agile was written by software guys, doesn't mention customers at all, and why we don't need PMs who aren't embarrassed about not speaking to customers
The differences between B2B and B2C product thinking and some of the classic product advice doesn't translate to the world of B2B
The importance of taking your product thinking discussions to the right level & not trying to persuade front line people
The importance of building coalitions as a product leader to make sure you're not just seen as an outlier where good ideas go to die

And much more!

Buy The Art of Product Management "The Art of Product Management takes us inside the head of a product management thought leader. With color and humor, Rich Mironov gives us a taste of Silicon Valley's tireless pursuit of great technology and its creation of new products. He provides strategic advice to product managers and tech professionals about start-ups, big organizations, how to think like a customer, and what things should cost. He also reminds us to love our products and our teams."

Visit the book website or check it out on Amazon or Goodreads.

Contact Rich

You can find Rich on Twitter or LinkedIn. You can also check out Rich Mironov's Product Bytes here.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(271)

Petra Wille - Strong Product Leadership in the Age of AI

On this episode, I speak to the returning Petra Wille, product leadership coach, author of Strong Product People, and founder of the Product at Heart conference. Petra has spent years helping product ...

19 Maj 1h 5min

April Dunford - Obviously Awesome 2.0 : What's New With Product Positioning? (with April Dunford, Author “Obviously Awesome“ and “Sales Pitch“)

On this episode, I am joined for a third (and probably final!) time by April Dunford, renowned positioning expert and author of Obviously Awesome and Sales Pitch. We explore what's changed in her upda...

17 Apr 1h 13min

The State of B2B Product Management (with me, Saeed Khan and guest host Janna Bastow)

On this episode, we try something a little different. ProdPad and Mind the Product co-founder Janna Bastow joins as guest host to interview me and Saeed Khan about our recently released research repor...

2 Apr 1h 6min

CPO Stories: Nick Kenn - Winmau

On this episode, I speak with Nick Kenn, interim Chief Product Officer at Winmau, the world's leading darts brand. Nick's career spans companies such as Betfair and Redbubble, and he now operates in i...

26 Mars 55min

Dan Olsen - Vibe Coding: The New Product Team Superpower? (with Dan Olsen, Product Management Trainer and Author “The Lean Product Playbook“)

In this episode, I speak with returning guest Dan Olsen, product management trainer, consultant, speaker, and author of The Lean Product Playbook. We go deep into the rise of "vibe coding" and what it...

5 Mars 1h 8min

Hugo Alves - Let's Get Real About Synthetic Users (with Hugo Alves, Co-founder @ Synthetic Users)

On this episode, I speak to Hugo Alves, co-founder of Synthetic Users, about one of the most controversial topics in modern product development: using generative AI to simulate users for research and ...

21 Feb 1h 4min

CPO Stories: Jessica Hall - Just Eat Takeaway

In this episode, I speak with Jessica Hall. Jess is the Chief Product Officer at Just Eat Takeaway, a global leader in the on-demand delivery space. With a professional pedigree that includes leadersh...

27 Jan 48min

Michele Hansen - Standing up for User Research in the Age of AI (with Michele Hansen, Founder @ Geocodio & Author “Deploy Empathy“)

In this episode, I'm joined by the returning Michele Hansen, co-founder and CEO of Geocodio and author of Deploy Empathy, now out with a second edition. Michele brings deep experience as a former prod...

30 Dec 202556min