Getting Your SaaS Pricing & Packaging Right (with Dan Balcauski, Founder & Chief Pricing Officer @ Product Tranquility)

Getting Your SaaS Pricing & Packaging Right (with Dan Balcauski, Founder & Chief Pricing Officer @ Product Tranquility)

An interview with Dan Balcauski. Dan is a pricing & packaging consultant who is aiming to demystify the world of high-volume SaaS pricing and support this via his own consultancy, Product Tranquility.

We talk about a lot, including:

  • The mission behind Product Tranquility, the problems they solve and some of the ways they can help you get your product packaging & pricing strategy right
  • The pros & cons of the three main pricing models; cost plus, competition based pricing and value based pricing
  • Why it can be dangerous to "herd", where everyone is following everyone else's pricing models but no one's done the research to see if that pricing's right
  • Some of the early warning signals of bad pricing that you can look out for before you go bankrupt
  • The 4-step plan a company should go through to identify its target market, the value the product brings, the competitive alternatives & the pricing model that can support it
  • The importance of keeping packaging simple so that customers can understand what they're going to get & salespeople are able to sell it effectively
  • Why freemium pricing is "almost always a bad idea" - some of the downsides of this approach and what you can do instead

And much more!

Contact Dan

You can reach out to Dan on LinkedIn or check out his pricing blog on Product Tranquility.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(279)

Evan Campbell: Your Strategy Is Decaying... Here's How to Save It

Evan Campbell: Your Strategy Is Decaying... Here's How to Save It

On this episode, I speak to Evan Campbell, technology executive, strategy consultant and author of Adapt to Win. Evan is a former CTO, product development leader and US Army Green Beret who's spent ye...

4 Nov 1h 7min

Jeff Patton: AI Doesn't Change Product Management Fundamentals

Jeff Patton: AI Doesn't Change Product Management Fundamentals

On this episode, I speak to Jeff Patton, Chief Troublemaker at Jeff Patton Associates. Jeff is a product management consultant, coach and trainer, and the author of User Story Mapping, a book that has...

21 Okt 1h 7min

Simonetta Batteiger: Product Managers Need to Understand the Financials... Not Just the Users

Simonetta Batteiger: Product Managers Need to Understand the Financials... Not Just the Users

On this episode, I speak to Simonetta Batteiger, a product leadership coach, trainer, speaker and co-organiser of ProductTank Cologne. Simonetta began her career in accounting and finance before movin...

10 Okt 1h 6min

Rich Mironov: AI Should Change Product Management... Just Not The Way You Think

Rich Mironov: AI Should Change Product Management... Just Not The Way You Think

On this episode, I speak to the returning Rich Mironov, longtime product management consultant, product leadership coach, and founder of Mironov Consulting. Rich has spent decades working with product...

18 Sep 1h 1min

Eric Ries: From Corrupted to Incorruptible - How to Build Mission-First Companies That Last

Eric Ries: From Corrupted to Incorruptible - How to Build Mission-First Companies That Last

On this episode, I speak to Eric Ries, entrepreneur, multiple-time founder and bestselling author of The Lean Startup. Eric has spent years working with founders, leaders and organisations on how comp...

28 Aug 1h 5min

Barry O'Reilly - How to Keep the Humanity in Artificial Organizations

Barry O'Reilly - How to Keep the Humanity in Artificial Organizations

On this episode, I speak to Barry O'Reilly, entrepreneur, executive adviser and author of Lean Enterprise, Unlearn and his latest book, Artificial Organizations. Barry works with senior leaders around...

18 Aug 1h 6min

Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem

Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem

On this episode, I speak to Pavel Samsonov, Principal UX Designer at Justworks and author of The Product Picnic newsletter. Pavel has spent his career working across UX, service design and product man...

25 Juli 1h 9min

Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?

Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?

On this episode, I speak to Be Kaler Pilgrim, founder of Smithfield Search and original founder of Futureheads Recruitment. Be has spent more than three decades helping organisations build technology ...

2 Juli 57min

Populärt inom Business & ekonomi

rss-hemlispodden
framgangspodden
varvet
bathina-en-podcast
rss-jossan-nina
rss-svart-marknad
uppgang-och-fall
rss-borsens-finest
rss-hos-psykologen
badfluence
rss-inga-dumma-fragor-om-pengar
avanzapodden
rss-dr-bjorklund
24fragor
rss-kort-lang-analyspodden-fran-di
rss-en-rik-historia
bilar-med-sladd
lastbilspodden
tabberaset
borsmorgon