One Knight in Product1 Maj 2022

Building Life-Centred Products with Collaborative Product Discovery (with Sophia Höfling, Co-founder & Head of Product @ Saiga)

A message about mentoring

I'm passionate about mentoring & think it is a high leverage activity for product managers as they develop in their careers. I mentored 76 people in Q1 2022 but have realised I don't scale so am working with a buddy to match mentors & mentees. Sign up here to be a mentor, mentee or both!

About this Episode

An interview with Sophia Höfling. Sophia is a former Head of Product at Babbel and now co-founder and Head of Product at Saiga, a Berlin-based productivity startup where they're aiming to save people from life admin. Sophia's passionate about life-centred design and collaborative product discovery.

We talk about a lot, including:

The mission behind Saiga and how they have started with a Wizard of Oz product as they try to work out the most important problems to solve
The tricky transition from established product companies to new startup foundership and having to do everything yourself
The concept of life-centred design and why we can't just listen to users but have to consider the holistic impact of our products on all stakeholders
What to do when your customers don't care about the ethical merits of your product but you want to do the right thing anyway
The importance of collaborative, rather than cooperative, product discovery and how to include people from outside the classic product trio in your discovery journey
Whether doing all this discovery slows you down, whether that's OK and the importance of timeboxing discovery efforts to avoid getting caught in an infinite loop
How to get buy-in for product discovery from sceptical leadership and convince them of the benefits of a good discovery flywheel

And much more!

Sophia's on Medium

Check out Sophia's articles on Medium, including

It’s time we move to life-centered product development

The importance of collaboration in product discovery (and how to get it right)

Contact Sophia

If you want to catch up with Sophia, you can reach out to her on LinkedIn.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(279)

Evan Campbell: Your Strategy Is Decaying... Here's How to Save It

On this episode, I speak to Evan Campbell, technology executive, strategy consultant and author of Adapt to Win. Evan is a former CTO, product development leader and US Army Green Beret who's spent ye...

4 Nov 1h 7min

Jeff Patton: AI Doesn't Change Product Management Fundamentals

On this episode, I speak to Jeff Patton, Chief Troublemaker at Jeff Patton Associates. Jeff is a product management consultant, coach and trainer, and the author of User Story Mapping, a book that has...

21 Okt 1h 7min

Simonetta Batteiger: Product Managers Need to Understand the Financials... Not Just the Users

On this episode, I speak to Simonetta Batteiger, a product leadership coach, trainer, speaker and co-organiser of ProductTank Cologne. Simonetta began her career in accounting and finance before movin...

10 Okt 1h 6min

Rich Mironov: AI Should Change Product Management... Just Not The Way You Think

On this episode, I speak to the returning Rich Mironov, longtime product management consultant, product leadership coach, and founder of Mironov Consulting. Rich has spent decades working with product...

18 Sep 1h 1min

Eric Ries: From Corrupted to Incorruptible - How to Build Mission-First Companies That Last

On this episode, I speak to Eric Ries, entrepreneur, multiple-time founder and bestselling author of The Lean Startup. Eric has spent years working with founders, leaders and organisations on how comp...

28 Aug 1h 5min

Barry O'Reilly - How to Keep the Humanity in Artificial Organizations

On this episode, I speak to Barry O'Reilly, entrepreneur, executive adviser and author of Lean Enterprise, Unlearn and his latest book, Artificial Organizations. Barry works with senior leaders around...

18 Aug 1h 6min

Pavel Samsonov - AI Can Build the Solution... You Still Have to Design the Problem

On this episode, I speak to Pavel Samsonov, Principal UX Designer at Justworks and author of The Product Picnic newsletter. Pavel has spent his career working across UX, service design and product man...

25 Juli 1h 9min

Be Kaler Pilgrim - Where Does Product Go Wrong in PE-Backed Firms?

On this episode, I speak to Be Kaler Pilgrim, founder of Smithfield Search and original founder of Futureheads Recruitment. Be has spent more than three decades helping organisations build technology ...

2 Juli 57min