Jeremy Jones & Xavier Nidecker on Re-Up Tech: What it Is & Why it Matters
GEAR:303 Nov 2023

Jeremy Jones & Xavier Nidecker on Re-Up Tech: What it Is & Why it Matters

Jeremy Jones is back on GEAR:30, and this time, he brought along with him Xavier Nidecker, global brand director of Jones Snowboards, to talk about Jones’ new Re-Up Tech — what it is, how it works, why it matters, and what it could mean for the greater ski & snowboard industry. We also discuss FIS, POW, and climate change, and Jonathan solicits some advice about which board Jeremy and Xavier think he ought to get on as a never-ever.

TOPICS & TIMES:

Update: Blister Crash Course Video (2:00)

Circularity (4:26)

Re-Up Tech vs. Virgin Materials (7:28)

Shipping & Collecting Dead Snowboards (15:24)

Which Parts of the Dead Boards Get Used? (27:56)

Small Steps & Big Solutions (38:56)

Jones’ Fair Trade Certified Factory (48:22)

FIS, POW, & Climate Change (49:50)

Which Snowboard Should JE Start On? (1:10:09)

Crashes and Close Calls (1:15:10)

RELATED LINKS:

Episode Sponsor: OpenSnow.com/Blister

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