Season 2 #8 | Inside Content Design: Unpacking its Strategic Potential | Erica Jorgensen

Season 2 #8 | Inside Content Design: Unpacking its Strategic Potential | Erica Jorgensen

Erica Jorgensen is a staff content designer at Chewy.com and the author of “Strategic Content Design: Tools and Research Techniques for Better UX”, published in April 2023 by Rosenfeld Media. She's a content designer, content strategist, and team leader determined to bring greater respect to the content field.

To that end, Erica speaks frequently at conferences including UXDX USA, UX Lisbon, Microsoft Design Week, the Web Directions Summit, and Button: The Content Design Conference, and on podcasts like The Content Strategy Podcast with Kristina Halvorson and Content Insights podcast with Larry Swanson.

In addition to working in content roles for companies of all sizes, she has taught at Seattle’s School of Visual Concepts and at the University of Washington’s graduate digital media.


Follow Erica & her work here:

https://www.linkedin.com/in/ejorgensen/

Use the code uxtweak15 to grab a copy of Erica’s “Strategic Content Design” book with 15% off!: https://rosenfeldmedia.com/books/strategic-content-design/


This podcast is brought to you by UXtweak.

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Avsnitt(77)

Rethinking where UX research belongs | Joel Barr | #76

Rethinking where UX research belongs | Joel Barr | #76

Joel Barr, a UX engineer and software creation professional, reflects on why we need to rethink the place of UX research within organizations, arguing that researchers have much greater impact when th...

6 Aug 30min

New chapter of UXR Geeks | Petra Rajkov | #75

New chapter of UXR Geeks | Petra Rajkov | #75

After 4 years and 70+ podcast episodes, we're saying a heartfelt thank you to Tina Ličková, our amazing host of UX Research Geeks since its first episode. Tina gave this show her critical mind, passio...

29 Juli 14min

Challenges of user research in healthcare | Dr. Gyles Morisson | #74

Challenges of user research in healthcare | Dr. Gyles Morisson | #74

Dr. Gyles Morrison, a Clinical UX Strategist and former medical doctor, discusses how UX research can improve healthcare by addressing the realities of clinical practice, systemic bias, and complex ca...

10 Juli 35min

UX design vs UX research: Where do we draw the line? | Anfisa Bogomolova | #73

UX design vs UX research: Where do we draw the line? | Anfisa Bogomolova | #73

Anfisa Bogomolova, a product designer and the host of Honest UX Talks, reflects on how AI is dissolving the boundaries between UX design and UX research. She explains how role expectations are shiftin...

11 Juni 28min

Designing AI products | Vitaly Friedman | #72

Designing AI products | Vitaly Friedman | #72

Vitaly, the UX lead with the European Parliament and co-founder of Smashing Magazine, reflects on the messy reality of designing AI products and why UX matters more than ever in the age of artificial ...

14 Maj 37min

AI in UX research: What really changed since 2023? [UXtweak report findings] | Tadeas Adamjak | #71

AI in UX research: What really changed since 2023? [UXtweak report findings] | Tadeas Adamjak | #71

This special episode is based on a webinar recording with Tadeas Adamjak, Head of Growth at UXtweak, where he shared the main findings from our AI in UX Research Revisited report. He talked about how ...

24 Apr 34min

Contextual research renaissance in AI era | Leisa Reichelt | #70

Contextual research renaissance in AI era | Leisa Reichelt | #70

Leisa, former Head of Research and Insights at Atlassian, reflects on how AI is changing the UX research industry. She discusses how vibe-coding helps shift from traditional project sequencing to fast...

7 Apr 35min

Unspoken dangers of technology | Anne Njoroge | #69

Unspoken dangers of technology | Anne Njoroge | #69

Anne, an African-based UX researcher, talks about her transition from teaching into the tech scene, reflecting on how her focus on the well-being of individuals led her to UX research. She explores th...

9 Mars 25min

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