The best place for design to make impact / Judy Mellett / Episode #85

The best place for design to make impact / Judy Mellett / Episode #85

What is the best place for an internal service design team so that it can bring the most value to the organisation? A question which is becoming more and more important. Even if you're with an agency or freelancing. Because knowing where service design fits into the organisational structure allows you to help your clients more effectively. Judy Mellett leads an internal team at Telus. In this episode we talk about the benefits and the downsides of being close to the day to day operation. And whether it helps to be at a distance in a stragic role. Futhermore Judy shares her experience in tackling a massive challenge using service design: Improve the educational system in british columbia Canada. If you're interested to learn more about that check out the talk Judy gave at the Service Design Network Global Conference 2019. You'll find links to that presentation down below. Finally we explore how far and wide service design (and / or design thinking) can reach. Which challenges should we address next as a community? And which challenges should we stay away from? If enjoyed this episode and it inspired you please consider sharing it with just 1 other person you know. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:30 - The first encounter with Service Design. 10:15 - Why should we enable and invest in educating the next generation thinkers about the design thinking processes, philosophy and mindset? 19:15 - What are the benefits and tractions of a design team that is embedded? 35:35 - How far and wide can design thinking be applied? 44:15 - Big question: Where do you see design? ----- [ LINKS ] -------- * https://twitter.com/judymellett * https://www.linkedin.com/in/judymellett SDGC19 | Judy Mellett & Eleanor Liddy: Designing for Public Education * https://www.youtube.com/watch?v=0dZ5M4a6z_g * https://twitter.com/ddunneDesign ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

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How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Nov 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

20 Nov 20251h 9min

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

Have you ever thought about...What a therapist, a grandma, and an organ donor teach you about service design?I know, this might sound like the start of a strange joke, but it gets to the heart of a bi...

13 Nov 20251h 2min

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

We've got a serious problem...The "higher" you climb on the career ladder, the further removed you get from the actual discipline of design.Unfortunately, it's a story I hear surprisingly often. A des...

6 Nov 20251h 6min

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

Here's the big problem with journey maps...It's often like you've composed a masterpiece, but no one is there to actually play it.This is what I feel when I see a carefully crafted map (our version of...

30 Okt 20251h 3min

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

What is the thing biggest stopping you from doing meaningful work...When I listen to the service design professionals around me, it's often not the tools or methods they have access to.Rather, and you...

23 Okt 20251h 6min

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

I recently started playing Padel...And like with all my new hobbies, I enjoy getting good gear.So after some research, I treated myself to a racket from the higher end of the market.Now, when I'm on t...

9 Okt 20251h 10min

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Do you ever wonder about the "so what?" of your journey maps...To this day, I often see that journey mapping is treated as a "documentation" exercise. Basically as a way to visualize our customers exp...

2 Okt 20251h 11min

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