A lean(er) service design approach / Lincoln Neiger / Episode #96

A lean(er) service design approach / Lincoln Neiger / Episode #96

Have you been following the classic design process in most your projects? Moving from research to insights and from opportunities to prototypes. Well you're not alone because most service designers do. It's the process that has been described in many books over the years and become the de facto approach. But what if this isn't the most efficient way to design good services? What if you could tweak the design process so that you get better results in less time? Would you be interested in that? Perfect! Because the guest in this episode - Lincoln Neiger - shares how he has reshuffled the design process with great success. One of the things you'll learn is why it might be smart to start with prototyping rather than design research in your projects! Imagine that :) Have you ever heard of Service Design Gifts? Well neither did I prior to this episode. But as it appears these "gifts" are a very effective (and fun) way to create buy-in. Kindness as a design strategy. That's the final topic in this episode. Lincoln shares how he's been spreading kindness throughout his project and how that has impacted the outcomes of his work. Spoiler alert: it's super inspiring! If you know someone who might be interested in what we've discussed please share this episode with them. That way you'll help to grow the service design show community and help me to invite more inspiring guests like Lincoln. Remember. Every. Share. Counts. :) --- [ GUIDE ] --- 04:45 - The first encounter with Service Design. 08:30 - What if service designers kept design simple 14:50 - How can we spread kindness and excitement about design 22:20 - When will we make the design process more efficient 32:50 - Big question: How do we design pro-actively? --- [ LINKS ] --- * https://www.linkedin.com/in/lincolnneiger/ * https://twitter.com/pragmasmic --- [ MORE ] --- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram --- [ FREE COURSE ] --- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course

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How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

27 Nov 20251h 8min

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

20 Nov 20251h 9min

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

How to Win In-House: Don't Take Your True Superpowers For Granted / Inside Service Design / Ep. #06

Have you ever thought about...What a therapist, a grandma, and an organ donor teach you about service design?I know, this might sound like the start of a strange joke, but it gets to the heart of a bi...

13 Nov 20251h 2min

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

This Is Your Competitive Advantage As A Design Leader / Jose Coronado / Ep. #240

We've got a serious problem...The "higher" you climb on the career ladder, the further removed you get from the actual discipline of design.Unfortunately, it's a story I hear surprisingly often. A des...

6 Nov 20251h 6min

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

How to Integrate Journey Management with Your Existing Workflows / Journey Management Playbook #7

Here's the big problem with journey maps...It's often like you've composed a masterpiece, but no one is there to actually play it.This is what I feel when I see a carefully crafted map (our version of...

30 Okt 20251h 3min

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

Why We Should Reframe Culture as a Design Challenge / Dan Szuc / Episode #239

What is the thing biggest stopping you from doing meaningful work...When I listen to the service design professionals around me, it's often not the tools or methods they have access to.Rather, and you...

23 Okt 20251h 6min

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

How to Escape the 'Stuck Middle' of Design Maturity / Giles Colborne / Ep. #238

I recently started playing Padel...And like with all my new hobbies, I enjoy getting good gear.So after some research, I treated myself to a racket from the higher end of the market.Now, when I'm on t...

9 Okt 20251h 10min

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Learn the 2 key building blocks that turn your journey insights into action / JM Playbook / Ep #6

Do you ever wonder about the "so what?" of your journey maps...To this day, I often see that journey mapping is treated as a "documentation" exercise. Basically as a way to visualize our customers exp...

2 Okt 20251h 11min

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