How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

How to grow design inside a complex organisation / Alex Guazzelli / Episode #133

This week's episode of the Show is a pretty remarkable one. You're going to hear the story of how design has not only survived, but is actually thriving within one of the most challenging environments... a bank. Our guest in the episode is Alex Guazzelli. Alex is the head of design at the largest financial institution of Latin America and has been part of this journey from day one. Today he leads a team of over 250 designers but it all started with a two man operation. Of course the journey hasn't been without challenges. Not everything went according to plan. In this conversation Alex shares his lessons about making compromises, connecting design to business and working on the right projects. So if you're currently trying to get service design adopted in an organisation that doesn't have a strong design heritage, this episode will help you get there faster for sure! --- [ GUIDE ] -— 00:00 Welcome to episode 133 03:00 Who is Alex 04:00 60 second rapid fire 06:00 How it all started 12:00 Showing added value 19:00 Understanding the metrics 24:00 The right challenges 30:15 Connecting the dots 36:15 Changing the mindset 38:45 The evidence to say no 42:30 Own the responsibility 44:30 Lessons learned 49:15 Be prepared for the journey 54:45 The road ahead 58:15 Final thoughts --- [ LINKS ] --- * https://www.linkedin.com/in/alexander-angelo-guazzelli-b83b8221/ * One unbounded ocean of consciousness (book) - https://amzn.to/3CU3CdD --- [ COACHING CALL ] --- Book your free coaching call. https://servicedesignshow.com/coaching Use the secret phrase you heard in the episode!

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Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

Where did all the Service Designers go? / Giulia Di Gregorio / Ep. #247

If you look at the current job market, you might notice something strange... The words "service design" seem to be slowly disappearing from job titles. Does that mean our field is shrinking, or worse,...

12 Feb 58min

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

From The Experience Economy to The Transformation Economy / Joe Pine / Ep. #246

A few months ago I finally hit a major milestone...After years of putting it off, I finally started taking golf lessons.Jasper, my coach (or "pro" as they say in the golf world), has been helping me d...

3 Feb 1h 5min

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

2026 Predictions ~ AI Agents, CX Engineers & The End of "Chat" / Jochem van der Veer / Episode #245

Imagine a world where you can simply look at your journey model and ask it why... Why, for example, is our customer churn spiking this quarter? How close are we to that reality?I invited my good frien...

15 Jan 1h 7min

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244

Sorry, but I have to say it...We are optimizing our way to boredom.Measure everything, test every variation, and optimize the customer journey until it’s "perfect". That seems to be the mantra of mode...

1 Jan 1h 7min

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

We need to talk about the "intern" sitting on your desktop...Come on, you know the one. Sure, they are fast, very eager to please, and can process data at lightning speeds. But they also have a bad ha...

25 Dec 20251h 1min

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

18 Dec 20251h 13min

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

Here is a hot take, empathy is becoming "theater"...I mean, it's that feeling you get when you receive a "hyper-personalized" yet clearly automated email saying "We are so deeply sorry to see you go"....

11 Dec 20251h 1min

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Dec 20251h 9min

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