Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more! Who is Everette Taylor? Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer. Plus, Checkout Everette’s work! Instagram https://www.instagram.com/everette/ Twitter https://twitter.com/everette Artsy https://www.artsy.net/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation and how to craft viral LinkedIn and X posts using Claude 3.5 Sonnet. Learn mor...

16 Juli 202430min

Mastering AI with Claude: From Dashboards to Apps

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Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute?  Kipp and Kieran dive into how tools like Claude are revolutionizing content and data visualization in bus...

11 Juli 202430min

13 Tips To Master Video Marketing In 2024 - Chris Savage

13 Tips To Master Video Marketing In 2024 - Chris Savage

Ep. 241 How important is video for your website? Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative dynamics of video marketing in 2024 and how to master every aspect o...

9 Juli 202441min

Top tips from Marketing experts!

Top tips from Marketing experts!

Ep. 240 Is distribution the undefeated catalyst in marketing?  Kipp and Kieran dive into some of the best episodes they’ve recorded on Marketing Against the Grain. Learn more on the critical importan...

4 Juli 202424min

Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

Ep. 239 Are you ready to 10x your views on LinkedIn using AI?  Kieran and Kipp dive into the GPT-4o prompts that can transform your social media game. Learn more on understanding the role of hallucin...

2 Juli 202434min

Only Pro Marketers Use These Untapped Marketing Channels

Only Pro Marketers Use These Untapped Marketing Channels

Ep. 238 Are you tired of spending your advertising budget on the same stale channels?  Kipp and Kieran dive into the untapped marketing channels that pro marketers are leveraging to gain a competitiv...

27 Juni 202427min

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Ep. 237 How do we create the new marketing playbook of the AI era? Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on h...

25 Juni 202442min

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

Ep. 236 "Is marketing facing a crisis of faith today?"  Kipp and Kieran dive into the shifting landscape of modern marketing and how to navigate it successfully in 2024. Learn more about achieving ta...

20 Juni 202445min

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