Rethinking your Market with Everette Taylor (CMO of Artsy)

Rethinking your Market with Everette Taylor (CMO of Artsy)

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to widen your target market, how to work with creators, and more! Who is Everette Taylor? Everette Taylor is Chief Marketing Officer for Artsy, the leading global marketplace for buying and selling art by the world's leading artists. A respected marketer, entrepreneur, and digital art-world leader, he joined Artsy in 2019 from ET Enterprises, which he founded in 2013, and where he served as CEO. At ET Enterprises—the parent company of six businesses—Everette drove 3X growth of the company during 2018 and was recognized as a Forbes 30 under 30 All-Star Alumni. In addition, Everette is an established public speaker and digital influencer. Plus, Checkout Everette’s work! Instagram https://www.instagram.com/everette/ Twitter https://twitter.com/everette Artsy https://www.artsy.net/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Avsnitt(424)

10 First Principles That Will Change Your Business and Life

10 First Principles That Will Change Your Business and Life

Are problems more important than solutions? Kipp and Kieran take you on a behind-the-scenes look at their transformative operating system for life. Press play to learn how to optimize for the upside, ...

13 Sep 202230min

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar

Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar

In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a ...

8 Sep 202247min

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How Community Can Accelerate Your Go-To-Market with Patrick Woods

How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe i...

6 Sep 202242min

Is Traditional Hiring a Broken System?

Is Traditional Hiring a Broken System?

Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, underst...

1 Sep 202232min

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position you...

30 Aug 202243min

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?

Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?

Holy sh*t. YouTube has officially entered the chat for podcasts. What does this mean for marketers? Kipp and Kieran do an emergency episode to unravel the massive opportunity for podcasts - how this ...

24 Aug 202226min

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

How to Leverage Intellectual Property in Marketing (The Next Big Thing)

Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your...

23 Aug 202225min

Community-Led Growth vs. Product-Led Growth with Anu Atluru

Community-Led Growth vs. Product-Led Growth with Anu Atluru

What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, ​​advice to lea...

18 Aug 202242min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-svart-marknad
rss-borsens-finest
uppgang-och-fall
svd-tech-brief
avanzapodden
rss-dagen-med-di
bathina-en-podcast
rss-kort-lang-analyspodden-fran-di
fill-or-kill
24fragor
lastbilspodden
tabberaset
rikatillsammans-om-privatekonomi-rikedom-i-livet
borsmorgon
montrosepodden
rss-inga-dumma-fragor-om-pengar