Marketing Against The Grain14 Juli 2022

Growing Your Brand Through Inbound Media with Patrick Campbell

How do you get started in media as a founder? Kipp and Kieran are joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss how to sell the marketing-first ideology to your founder, thinking about the editorial taste for your media company, creating interest in your product, and more! Who is Patrick Campbell? CSO at Paddle.com after recently founding and selling ProfitWell.com. Background in Economics and math. Started career working at NSA and Google before jumping into the tech world. Deep knowledge on subscription/SaaS market benchmarks, retention, inbound media, and pricing. Check out Patrick’s work! Twitter www.twitter.com/patticus LinkedIn www.linkedin.com/patrickccampbell More info on Profitwell joining Paddle https://twitter.com/Patticus/status/1529420966698287105?s=20&t=K1wSUC9SeAyf7o8Sh9-luQ Paddle www.paddle.com Profitwell https://www.profitwell.com/ Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(452)

How I Run a $1M/year Marketing Agency With 0 Employees

Free: build a Claude-powered content engine https://clickhubspot.com/mslb Ep 446 What does it actually take to 5x your solo marketing business in a year using AI? Kipp, Kieran, and guest Barbara Jo...

20 Aug 49min

Automate Boring Marketing Work With This Claude System

Ep. 445 Everybody online is telling you that the only marketers who will survive in the AI era are systems builders. But what does that even mean—and how do you actually build your own AI-powered mar...

18 Aug 21min

How Top 1% Marketers 10X Their Memory With AI

Build your AI knowledge base (template + kit): https://clickhubspot.com/fhfs Ep. 444 Stop outsourcing your intelligence to AI assistants—build your own personal intelligence layer instead! Kieran d...

13 Aug 17min

How To 5x Your Business Overnight With Influencer Marketing

Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr Ep. 443 What’s the clever, better alternative to pouring more money into Google or Meta ads? Kipp dives into a step-by-step p...

11 Aug 14min

Where to Spend Your 2027 Ad Budget, Explained Simply

Paid Ads Rebuild: 3 Workflows + 8 Prompts to Fix What AI Broke: https://clickhubspot.com/jgvk Ep. 442 50% of Google searches now result in zero clicks, how does that affect your 2027 ad budget? Kip...

6 Aug 16min

How Liquid Death Turned Going Viral Into Millions in Sales

Map your media spend with our full-funnel audit template: https://clickhubspot.com/ckev Ep. 441 Distribution is undefeated—and if you’re not building systems to measure real sales impact, you don’t ...

4 Aug 36min

Use AI to never run out of winning content ideas

Weekly AI Content Ideation System: https://clickhubspot.com/rtjed Ep. 440 Are you still stuck regurgitating the same content ideas that everyone else is using? Kieran dives into the secrets behind...

30 Juli 16min

If Your Team Is Producing AI Slop, Here's How To Fix it

Anti-AI Slop Checklist: https://clickhubspot.com/olkw Ep. 439 Are you just passing AI-generated slop back and forth at work? Kipp and guest Hilary Gridley (founder of the newsletter Writerbuilder) ...

28 Juli 42min