The Impact of AI in Marketing (Friend or Foe?)

The Impact of AI in Marketing (Friend or Foe?)

Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Kipp’s AI 2x2, the struggle to differentiate, where AI falls short, and more! Links Mentioned: Tweet from Sam Altman https://twitter.com/sama/status/1484950632331034625 Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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How AI Will Save Your Business From A High Churn Rate (#161)

How AI Will Save Your Business From A High Churn Rate (#161)

The first act of AI may have been a bigger failure than you may think. Kipp and Kieran dive into why the first act of AI fails, and how the second act will be mind-blowing. Learn more on the next-lev...

3 Okt 202330min

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

GPT4 Gets Massive Upgrade… You’ll Never Use Google Again (#160)

Marketing's next frontier is here, thanks to GPT-4. Kipp dives into the breaking news behind OpenAI's newest version of GPT-4. Learn more about how Spotify is collaborating with OpenAI, the power of ...

28 Sep 202322min

Google’s Secret Weapon To Destroy OpenAI For Good (#159)

Google’s Secret Weapon To Destroy OpenAI For Good (#159)

Did Google just one-up OpenAI for good? Kipp and Kieran dive into the on-going AI wars between Bard and OpenAI and why Bard may have the upper hand. Learn more on the legal implications of Google’s a...

26 Sep 202329min

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

Marketing Basics 99% Of Businesses Don’t Get Right (#158)

Even the most skilled marketer may not be utilizing all five of these essential strategies. Kipp dives into fundamental rules for acquiring more customers. These rules are applicable to businesses of...

21 Sep 202322min

AI Founder Reveals How AI Exposes Lazy Employees (#157)

AI Founder Reveals How AI Exposes Lazy Employees (#157)

Should we give up control to AI? Kipp and Kieran explore the impact of artificial intelligence (AI) on knowledge workers with Gabriel Hubert (Co-founder at Dust). Learn more about the challenges and ...

19 Sep 202335min

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)

Steven Bartlett’s Exact Framework To Get +35 Million Downloads A Month (#155)

People don’t want advice, they want a prescriptive thing to do. Kipp and Kieran dive into a million dollar framework that will grow your online brand. Learn more on the power of creating a simple fra...

14 Sep 202321min

How To Guarantee AI Won’t Replace You (#155)

How To Guarantee AI Won’t Replace You (#155)

2 out of 3 jobs will be automatable thanks to AI. Kipp and Kieran come to you LIVE from INBOUND to dive into how to be on the winning side of AI transformation. Learn about the attitude everyone shou...

12 Sep 202330min

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

5 Secret Marketing Strategies Hollywood Celebrities Use In Business (#154)

Steal the strategies of these 5 business-savvy celebrities to grow your business. Kipp and Kieran dive into how 5 marketing-minded celebrities have grown their business (and how you can too). Learn m...

7 Sep 202331min

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