Breaking Down Airbnb’s Brand Marketing Strategy
Airbnb has ditched performance marketing and has gone all in on brand marketing. What are the logistics and strategy behind that? Kipp and Kieran do a deep dive into Airbnb and the frameworks they’ve...
1 Dec 202224min
How Bob Iger Took Disney’s Stock from $50B to $275B
Can Bob Iger save Disney from their downward spiral? Kipp and Kieran are back with unsolicited business advice for Bob Iger and Disney. Press play to discover what business moves have paid off for Di...
29 Nov 202218min
The #1 Turkey Marketing Campaign For Thanksgiving 2022
This company used its creative marketing skills to become #1 in Turkeys through this strategy. Kipp and Kieran are here for a thanksgiving themed episode, with major business takeaways. Press play t...
24 Nov 202215min
The Future Of A.I. Businesses With Steph Smith
Where does AI fit into a marketer’s workflow? Steph Smith (Podcast Host @ a16z) joins Kipp and Kieran to dive deep into the world of AI: The importance of a clear distribution plan, if AI will work fo...
22 Nov 202234min
How The Best Companies Pivot During A Bad Recession
The world seems like it’s falling apart, here’s what marketers should do next. Kipp and Kieran give you the upside on an economic downturn and how YOU can turn it into a massive opportunity. Press pl...
17 Nov 202231min
6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)
How do you create value through business content? Kipp and Kieran are back with the 2nd part to half-baked marketing ideas - where you can take their ideas and apply them to your OWN marketing strate...
15 Nov 202231min
5 Traits You Need To Make It Through the Recession
Kipp and Kieran give you their top 5 traits to survive any economic downturn, grow from it, and reframe your mental positioning. Press play to discover how feedback is more crucial to your business th...
10 Nov 202234min
3 Viral Marketing Ideas to Double Cameo’s Organic Traffic (and other Half-Baked Marketing Ideas)
How do you become the premier company in your category? Kipp and Kieran are back with another half-baked marketing ideas segment where they take real companies and give them half-baked ideas to take ...
8 Nov 202232min
