Live from INBOUND: Does PR Still Matter? With Katie Burke and Kipp Bodnar
In 1995 46% of Americans trusted TV news, today that’s only 11%. Join Kipp Bodnar and guest Katie Burke (CPO @ HubSpot) on this special episode live at INBOUND. Press play to find out how to win in a ...
8 Sep 202247min
How Community Can Accelerate Your Go-To-Market with Patrick Woods
How do you measure the success of your go-to community? Patrick Woods (CEO of Orbit) joins the show to dive deep into what a go-to community is, how to organize and build your own community, believe i...
6 Sep 202242min
Is Traditional Hiring a Broken System?
Is traditional hiring a broken system? Kipp and Kieran dive into what everyone gets wrong during the hiring process - hiring for experience vs. potential, what hiring managers are doing wrong, underst...
1 Sep 202232min
The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale
How should you think about marketing at every stage of your startup? Sumaiya Balbale, CMO at Sequoia Capital, joins the show to chat all things marketing for startups: How you’re going to position you...
30 Aug 202243min
Is a YouTube Subscriber The Most Valuable Subscriber on The Internet?
Holy sh*t. YouTube has officially entered the chat for podcasts. What does this mean for marketers? Kipp and Kieran do an emergency episode to unravel the massive opportunity for podcasts - how this ...
24 Aug 202226min
How to Leverage Intellectual Property in Marketing (The Next Big Thing)
Does intellectual property help your brand differentiate? How can you use IP to extend your brand? Kipp and Kieran dive deep into the world of IP and tap into all the opportunities that will take your...
23 Aug 202225min
Community-Led Growth vs. Product-Led Growth with Anu Atluru
What is the role of community at an organization? Anu Atluru joins the show to debate the true definition of community, how community differs from a start-up to an established company, advice to lea...
18 Aug 202242min
The Impact of AI in Marketing (Friend or Foe?)
Will AI help marketers do better work? Kipp and Kieran dive deep into the logistics of AI and what the impact will be on the marketing world - How AI will change the way businesses market and grow, Ki...
16 Aug 202227min
