Rethinking your Market with Everette Taylor (CMO of Artsy)
How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpoints. Everette Taylor joins Kipp and Kieran to talk about making your brand more accessible, how to ...
12 Maj 202240min
Twittersode! How The Ownership Economy is going to change your marketing strategy
Who will own the next generation of the internet? We’re talking about the ownership economy, Kipp and Kieran’s community frameworks, understanding the scarcity in utility, and more! Join hosts, Kipp ...
10 Maj 202243min
Argument Alert!: New Game Double Down, Table Stakes and Kill
You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go head to head on the first Double down, table stakes, and kill game - three different marketing strategi...
5 Maj 202245min
Why Creators are Disrupting Marketing with Steph Smith
Why should brands care about the creator economy? Hint: There’s untapped power in independent creators for your brand. Kipp and Kieran are joined by Steph Smith to talk about all things creator econom...
3 Maj 202246min
Sailing out of the Sea of Sameness
“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talking about how to get out of the sea of sameness to differentiate yourself as a marketer and as a bra...
28 Apr 202239min
Framework Thinking for Success With Alex Lieberman
There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means for our society with Alex Lieberman. Plus: The importance of critical thinking as a professional/ent...
26 Apr 202245min
Twittersode! Licensing Bored Apes, A Crazy Franchise Story and The Role of AI in Creativity
What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius licensing deals, and differentiating yourself from the competition. Join hosts, Kipp Bodnar and Kieran...
21 Apr 202240min
Be The Most Interesting Brand In Your Market with Ross Simmonds
77% of searches on Mobile result in 0 clicks. Marketers, does this frighten or inspire you? Kipp and Kieran discuss what this means for the future of marketing with Ross Simmonds. Plus: The importance...
19 Apr 202244min
