The Biggest Marketing Mistake 99% Of Companies Make (#153)

The Biggest Marketing Mistake 99% Of Companies Make (#153)

The cost of marketing has gone up 108% in 10 years. What does this mean for your customer acquisition cost? Kipp and Kieran dive into Why B2B creators are going to be critical for your customer acquisition. Learn how the cost of marketing is going to cripple many businesses (and how to rise above it), why comparison to your competitors will kill your business, what all good marketers hold themselves accountable to, and why businesses die because people won't have hard conversations. Sign up or log in to Connect.com and join the Marketing Against the Grain community on the Community Discovery page. Mentions Patrick Campbell tweet https://twitter.com/Patticus/status/1695072305645318349 We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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Copy ANY Writing Style with AI in 30 Seconds (Step-by-Step)

Copy ANY Writing Style with AI in 30 Seconds (Step-by-Step)

Ep. 283 Can AI truly mimic any writing style in under 30 seconds? Kipp and Kieran dive into transforming your content by leveraging AI's incredible capabilities. Learn more on creating detailed audie...

5 Dec 202431min

How to Win at Search When AI is Changing Everything

How to Win at Search When AI is Changing Everything

Ep. 282 Is Google dead as a traffic source for marketers? Kipp, Kieran, and Ross Simmonds (founder & CEO of Foundation) dive into how AI is redefining search and the steps you need to take to stay ah...

3 Dec 202439min

How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen

How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen

Ep. 281 Can AI really drive 3 million visitors a month to your site? Kipp and Kieran dive into the revolutionary impact of AI on SEO and modern marketing strategies with expert Chang Chen. Learn more...

26 Nov 202431min

I lost 30% search traffic to AI… What do I do?

I lost 30% search traffic to AI… What do I do?

Ep. 280 Are you seeing a decline in SEO traffic? Kipp and Kieran dive into the disruptive impact AI-powered search engines are having on traditional SEO and how marketers can adapt to this transforma...

21 Nov 202426min

We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

Ep 279 Is marketing becoming more engineer-led? Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest Horacio Lopez (Business Operations, Replit). Learn more on the in...

19 Nov 202441min

The Marketing Tactics I Used to Build & Sell a $100M Brand

The Marketing Tactics I Used to Build & Sell a $100M Brand

Ep. 278 Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand building over immediate financial gains, sharing insights from Preston Rut...

14 Nov 202448min

Will Google's AI Experiment Replace Search Engines?

Will Google's AI Experiment Replace Search Engines?

Ep. 277 Can Google's AI experiment render traditional search engines obsolete? Kipp and Kieran dive into the potential transformative impact of AI on search engines and user experience in this episod...

12 Nov 202432min

Revealing the 2024 Marketing Strategy of a $200M Founder

Revealing the 2024 Marketing Strategy of a $200M Founder

Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the future of AI-driven marketing and how a $200M founder uses these tools to ...

7 Nov 202442min

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