The $1.5 Billion Growth Strategy (#166)

The $1.5 Billion Growth Strategy (#166)

The future belongs to brands who have marketers that are just as good as content creators. Kieran dives into four acquisition strategies to accelerate company growth. Learn more on how AI will make distribution scarce, the power in acquiring content creators, how to leverage your company’s unfair advantages, the front door strategy, the biggest challenge to high-growth companies, and how to align with your vision. Mentions Atlassian https://www.atlassian.com/ HubSpot https://www.hubspot.com/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

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We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

We Asked 4 AI Tools About Our Brand (The Result Were Alarming)

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/apeo Get the AEO playbook that made HubSpot the #1 most visible CRM in AI search: https://clickhubspot.com/mfle Ep. 418 Did yo...

16 Apr 15min

We Found Where AI Gets Its Answers (It’s Not Your Website)

We Found Where AI Gets Its Answers (It’s Not Your Website)

Start a free trial of HubSpot's new AEO tool: https://clickhubspot.com/aoec Ep. 417 Everyone told you the blog is dead—but the data proves we were all wrong. Kipp, Kieran, Aja Frost (Sr. Director o...

14 Apr 36min

The Real Reason Your AI Content Is Average (It's Not Your Prompts)

The Real Reason Your AI Content Is Average (It's Not Your Prompts)

Kieran's guide to turn Claude into a marketing machine: https://clickhubspot.com/knbr Ep. 416 Is your AI marketing output stuck at "just okay" no matter how much you refine your skills? Kieran dive...

10 Apr 24min

The AI Skill Ladder (Beginner → Workflow Builder)

The AI Skill Ladder (Beginner → Workflow Builder)

Free guide to climb the AI Skill Ladder (7 agent tools + prompts): https://clickhubspot.com/mgtv Ep. 415 What if you could turn AI into your second brain? Kipp, Kieran, and guest Kevin Hutson (Futu...

8 Apr 18min

Can AI Actually Make Good Ads? Replit Ad Maker Review

Can AI Actually Make Good Ads? Replit Ad Maker Review

Get our free AI Ad Prompt Kit: https://clickhubspot.com/skw Ep. 414 How do you create killer ads when you don’t have a marketing team or big budget?  Kipp dives into testing out Replit’s latest AI ...

2 Apr 23min

I Replaced a $5,000 Designer with Google Stitch

I Replaced a $5,000 Designer with Google Stitch

Get Matt's free Vibe Design Guide: https://clickhubspot.com/wkse Ep. 413 What if you could design a website just by describing what you want? Kipp has Matt Wolfe (Future Tools) dive into Google's n...

31 Mars 15min

Claude Broke. Perplexity Built the App Anyway

Claude Broke. Perplexity Built the App Anyway

Free Guide → Build a Custom Marketing Agent in Perplexity Computer: https://clickhubspot.com/ebnv Ep. 412 How fast can you build a viable marketing tool with AI? Kipp and Kieran dive into building ...

26 Mars 27min

AI Is Making Your Marketing Worse (And How to Fix It)

AI Is Making Your Marketing Worse (And How to Fix It)

Get our AI Career Guide ($100k AI jobs): https://clickhubspot.com/hjbs Ep. 411 “Most marketing teams are scaling with AI right now, and the output is getting worse and worse” Kieran dives into the ...

24 Mars 19min

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