The Marketing Mistake That Could End Starbucks

The Marketing Mistake That Could End Starbucks

Ep 212 Why do major corporations need CMO’s in these changing times? Kipp and Kieran dissect the marketing faux pas that could spell disaster for even titans like Starbucks. Kipp and Kieran dive into why it’s so important to have a centralized marketing team. Learn more on the essential role of craftsmanship, expertise over regional knowledge, the perils of decentralized marketing teams, and how Ai can revolutionize the iteration and creativity in your marketing approach. Mentions Brady Brewer https://stories.starbucks.com/leadership/brady-brewer/ Claude https://claude.ai/ We’re on Social Media! Follow us for everyday marketing wisdom straight to your feed YouTube: ​​https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg Twitter: https://twitter.com/matgpod TikTok: https://www.tiktok.com/@matgpod Thank you for tuning into Marketing Against The Grain! Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934 If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends. We really appreciate your support. Host Links: Kipp Bodnar, https://twitter.com/kippbodnar Kieran Flanagan, https://twitter.com/searchbrat ‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

Avsnitt(423)

770,000 Agents, 0 Humans: Inside the First AI Social Network

770,000 Agents, 0 Humans: Inside the First AI Social Network

Get the AI Agents Playbook: https://clickhubspot.com/fno Ep. 401 There's a huge social network for agents—where humans aren’t allowed to post. Kieran dives into how a weekend project became an auto...

17 Feb 21min

This AI Workflow Replaces 10 Hours of Ad Research

This AI Workflow Replaces 10 Hours of Ad Research

Get our 5 AI workflows + 15 prompts to automate social trends research: https://clickhubspot.com/egs Ep. 400 Can you automate the most painful, time-consuming parts of marketing with AI—without sacr...

12 Feb 31min

The Claude Update That Just Changed Marketing Forever

The Claude Update That Just Changed Marketing Forever

Get the guide for $100k AI jobs no one's talking about: https://clickhubspot.com/wkr Ep. 399 We are now transitioning from vibe coding to vibe working? Kieran dives into the historic evolution of A...

10 Feb 19min

This AI Workflow Turns Every Sales Call Into a Custom Deck

This AI Workflow Turns Every Sales Call Into a Custom Deck

Grab Kristin’s free prompts & automations for better slides: https://clickhubspot.com/3e23f6 Ep. 398 Are slides the most underappreciated format of content on the internet—and has AI totally changed...

5 Feb 29min

Stop Prompting: Build an AI "Design App" Instead (Demo)

Stop Prompting: Build an AI "Design App" Instead (Demo)

Description link: Want access to Lior Albeck's AI toolkit? Get it here: https://clickhubspot.com/eb1adb Ep. 397 If you’re not building systems for creative work, are you falling behind? Kipp and Li...

3 Feb 41min

ChatGPT Ads: The New Arbitrage for 2026

ChatGPT Ads: The New Arbitrage for 2026

Steal our winning strategy to optimize your content for AI discovery: https://clickhubspot.com/swa Attend Kieran's free Webinar on Reclaiming Strategic Time in the AI Era: https://hubs.la/Q040m6fn0 ...

29 Jan 21min

This AI Tool Works Like a $300,000 McKinsey Consultant

This AI Tool Works Like a $300,000 McKinsey Consultant

Get our playbook to reverse engineer any competitor + 10 market research prompts: https://clickhubspot.com/mkv Ep. 395 Making market research more efficient and way cheaper. Kipp and Kieran dive in...

27 Jan 26min

Marketing is Already Dead, You Just Don't Know It

Marketing is Already Dead, You Just Don't Know It

Get our AI content system that keeps your content human: https://clickhubspot.com/krv Ep. 394 Is automating comments with AI the future of marketing, or a path to disaster? Kipp and Kieran dive int...

22 Jan 24min

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