How Liver King Fooled The World With Great Marketing
Sometimes marketing is so good, it makes you lie to yourself. Kipp and Kieran dive into the logistics of how marketing makes us lie to ourselves. Press play to learn why storytelling is CRUCIAL, what...
27 Dec 202224min
5 Huge Trends That Will Change Marketing In 2023
Google AdWord's cost per lead has increased by 91%. Kipp and Kieran get into a heated debate over the channels and tactics you use and how they are going to evolve in 2023. Press play to learn how to...
22 Dec 202233min
How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
What can a cult leader teach an entrepreneur? It may be more than you think. Kipp and Kieran go on a deep dive into cults and how they can teach you to build a cult brand today. We’ll go over the cor...
20 Dec 202235min
6 A.I. Tools That Will Save You 1-Hour/Day
Kipp and Kieran bring the heat with six AI tools that will TRANSFORM the way you work and scale you to the next level. Press play to listen to how these tools will uplevel you and your team with the ...
16 Dec 202210min
How To Sell Big Ideas.
Kipp and Kieran go behind the scenes on how to pitch your business, your strategy, and your ideas. Press play to unlock: How to structure problems into opportunities The power of simplification Kip...
15 Dec 202225min
How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead
In tech categories, one company earns 76% of the total market cap/market capitalization in any given market category. What’s up with that? Christopher Lochhead joins the show to talk ALL about catego...
13 Dec 202242min
Marketing Execs React To The Netflix Pepsi Documentary
How do you build differentiation for a commoditized product? Kipp and Kieran get into the logistics of the Cola wars. Press play to find out: Focus on your audience vs. product values/features Comp...
8 Dec 202227min
This OpenAI Update Is Going To Replace Google Search with Ben Tossell
Chat GPT just became public - what does this mean for Google search? Ben Tossell joins Kipp and Kieran to dive deep into the world of AI and the newest updates that may give Google search a run for i...
6 Dec 202231min
